30 days after close:
By now your social team should have control of all channels and be working on integrating the acquired company’s team and channels into their day-to-day operation.
This is also the time when tough decisions may have to be made if you have redundant staff.
60 days after close:
Your team should have a good idea about the tools each is using, and your social team should start formulating long-term plans for eliminating redundant tools, switching users over, etc. This is brother cell phone list a long process, and you may have to wait for contracts to expire. But your social team should be formulating a plan.
This is also the time when you might want to start discussing any agency partners for each company and how you want to use external resources going forward.
90 days after close:
Fully integrating two separate social media operations takes a long time—longer than you’d think. It can take a year or more to really integrate completely. But at 90 days, your team should be now policy to attract talent in the technology fiel operating as one integrated team (or at least starting to). They should be largely using the same tools (ideally). And they should be aligning on process and procedure for the day-to-day operation of social media.
Infographic highlighting six questions social teams need to ask while going through a merger or acquisition
Successful M&A demands social team involvement
Remember: the timeline above is an ideal state. It is very common for the acquired company to retain its own branding and identity for a period of time or permanently. All of those factors will play into how the two social teams merge. They may operate as independent b2b phone list teams for a period of time, so this 30-60-90 day timeline may need to be stretched out. But the overall order of operations is still accurate, even if it has to be a 90-180-360 plan.
Finally
if your company has not built social media into its official M&A process, it should. Period.
Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way.
While tried-and-true tactics still have their place, messaging is a fixture in our daily lives and is changing how consumers want to interact with brands.