A screenshot of a YouTube video from Domino’s promoting the new Mind Ordering app. The setting of the video is the lab in Hawkins in 1986. It also features two Stranger Things stars in character at their local Domino’s.
The online buzz inspired many to try the new app. According to Sprout’s Listening data, this campaign garnered whatsapp number list roughly 4.4 million potential impressions in the first month it launched.
The new app helped Domino’s
introduce customers to the ease of ordering via direct app messaging. This campaign is a great example A kaleidoscope of the gaze clinic of how marketers can use a one-time event to increase sales in the short-term and encourage brand loyalty.
When Vetta launches
a new clothing capsule, it often sells out in days. They recently launched a new text marketing list so their superfans can get exclusive early-access to new and restocked products. Vetta customers are eager to exchange their phone number if it means they can get first dibs.
Screenshot of VETTA’s text b2b phone list messaging campaign offering a customer exclusive updates on VETTA’s popular blazer dress and pants being back in stock.
4. Dior Beauty x Jisoo: WhatsApp campaign
Dior combined Jisoo’s star power with the popularity of WhatsApp to appeal to a younger audience.
In an Instagram story, Dior shared a link to connect with them on WhatsApp. In the messaging app, people could exchange messages with a Jisoo-inspired AI chatbot. During its conversation with users, the chatbot sent links to content about the new lipstick.
The campaign was a triumphant success
The chatbot reached its full capacity in one day. Dior masterfully displayed how using direct messaging can demand urgency and successfully reach a specific target audience.
Hyundai Australia supercharged their Facebook ad strategy by infusing direct messaging into their campaign. In their ads, they included a CTA urging people to book a test drive via Messenger.
If someone clicked on the link, they automatically entered into a DM exchange with a Messenger chatbot to schedule their test drive.