In a world where a lot can happen in a year’s time, SEO professionals sweden telegram data and marketers need to constantly be aware of the latest changes in Google and the world of search engine optimization. Some of the most notable changes in Google SEO include the crackdown on link spam, the shift from creating content specifically for search engines to a more “people-friendly” approach, and the incorporation of AI in Search. In this article, we will cover some of the biggest and most significant Google SEO updates that have been released in the last year. We’ll also go over some of the most noticeable SERP changes that have been rolled out within this period.
Our Experts
For this article, we’ve polled some experts to give their feedback on benefits include streamlined sales processes the most noticeable algorithm updates that they’ve seen within the last year. We’d like to thank the following experts for contributing to this article:
- Josef Carmeli, CEO @ If-So, a WordPress personalization plugin
- Kelly van Wyk, SEO Manager @ RoomRacoon, a hotel management tech company
- AJ Silberman-Moffitt, Senior Editor @ Tandem, a digital agency based in Fort Lauderdale
- Rachel Griffiths, Search Marketing Specialist @ Oddball Marketing, a marketing agency in Sydney
- Kacper Rafalski, Team Leader @ Netguru, a web and mobile app developer based in Poland
Core Algorithm Updates
Google algorithm updates are a common occurrence. In fact, Google cameroon business directory makes hundreds, if not thousands, of changes to its algorithms every year. According to Search Engine Land, Google made about 4,500 changes to Search in 2020. We can expect that this figure will remain the same or even more for 2023. With that being said, most of these updates are so minuscule that you won’t even notice a significant change in your rankings and traffic. However, every now and again, Google releases a major update to its search engine algorithm. These are called “Core Algorithm Updates” and they tend to have a noticeable impact on rankings and the SERPs.