The key to its success is reaching people at the right place, where they’re already active and engaged.
Direct messaging marketing
Direct messaging marketing is a subset of direct marketing that uses SMS marketing, web messaging and social media messaging to reach a precise person or group of people with a specific message.
According to Zendesk
direct messaging is the fastest america phone number list growing channel people use to communicate with brands. It’s transforming the customer experience and pushing brands to broaden their direct marketing strategies.
Taking a page from the conversational marketing playbook, direct messaging boosts a brand’s ability to connect with their audience one-on-one.
Yet, it delivers the same benefits (and more)
offered by direct marketing practices of yore. Direct communication. A clear marketing message. Audience segmentation. Attention-grabbing CTAs.
With different forums for direct entertain & eucate goal of meia professionals messaging, how do you know which is right for your strategy? Let’s break down the three leading methods and how you can use each one to impact your business goals.
SMS messaging
SMS messaging is the newest frontier of direct marketing. It provides immediate communication, increased customer engagement and ample opportunity to learn about your audience via response data. As an emerging channel, brands who harness its power today have the advantage tomorrow.
It’s important to note SMS messaging does come with stipulations. Under the Telephone Consumer Protection b2b phone list Act, brands may not send a SMS message to consumers without their consent. When reaching out to new people, an opt-in message must be the beginning of your exchange.
A screenshot of a text message
Unique Vintage sent to promote their 50% off sales ending tonight and a link to shop the sale.
After that, the best SMS marketers use this channel strategically and sparingly. Overwhelming people with messages could lead them to opt-out. Share links, timely information and discount codes to maximize your engagement results.