On air is a regular digest of Likeni with the most important fresh and smart materials.

This week, we learned that Odnoklassniki launched Robbie, a business platform for content analysis. US authorities are discussing blocking TikTok. And Instagram will overseas data start telling its users who to block on the social network.

 

The analytical platform App Annie presented statistics on the use of mobile applications for the second quarter of 2020.

• Facebook has launched a free online course on community management.
• US authorities are discussing blocking TikTok in the country.
• Instagram will start suggesting who to block on the social network .
• Odnoklassniki launched Robbie, a business platform for content analysis.
• YouTube explains why videos with high views have low CTR .
• VKontakte has made it possible to launch automatic promotion of goods from a mobile phone .
• VKontakte shared statistics on video clip views.
• Instagram has made it possible to pin the best important for the week: free online course facebook and new battle of pavel durov comments to posts.
• Facebook advertising boycott organizers meet with Zuckerberg and are disappointed.
• Instagram is testing a ‘Shop’ tab to replace the ‘What’s New’ tab.
• TikTok has launched a self-service advertising platform worldwide.
• Spotify may launch in Russia as early as July 15.
• Pavel Durov told how Apple and Google hinder the development of startups.

 

 

 

14 Reasons to Use a VPN Infographic

The vast majority of Internet users do not know mobile list even half of what VPN can provide. So, all the functionality of VPN in one infographic.

 

What is the time: 6 minutes.

Middle specialists are more involved in the process of selling services to new clients. They prepare media plans, create promotion strategies, and present them to clients. The position of a middle target specialist is in most cases the main one for career advancement. It implies a certain growth in skills and salary, but if a specialist wants to move on, he needs to develop much more serious skills – managerial ones.

Senior

Senior managers manage 2-3 projects at a time, but unlike middles, their clients are more complex and their budgets are larger. They are well versed in all the nuances of setting up targeted advertising, help middle and junior specialists, conduct training for beginners, write articles for portals, speak at conferences and actively participate in the process of selling agency services.

Group Head

This is the person who manages all processes in the department. As a rule, he does not manage clients, with rare exceptions if the client is key. His responsibilities include: department development, increasing the turnover and marginality of the department, management and control of employees, communication with key clients, preparation for participation in tenders.