For its part, it is also important for a digital agency to adhere to certain rules:
1. Don’t promise miracles. Ideally, before starting cooperation, the agency conducts an express audit and gives a realistic forecast: what results can be achieved by this business with such and such a budget for promotion. And it is imperative to soberly assess the deadlines, warning the client about them, and does not guarantee “TOP in 3 days”. If the client is not satisfied with the forecast, the agency is better off immediately refusing, rather than trying to squeeze reality into the client’s wishes – with this approach, there will only be wasted resources and nerves on both sides.
A healthy position is to immediately tune in to calm, partner-like work within the limits of possibilities: without jerks, records, and unjustified expectations. And if in the process you manage to achieve more, great.
2. Work on business tasks, not virtual indicators.
Targeted applications and especially completed sales are much more important than the number of transitions to the site and clicks on advertisements. If traffic does not convert into transactions and real business profit, then there is no point in it.
To avoid missing the point, an agency should do two things:
- Working with the customer’s website in a comprehensive manner, improving usability and behavioral factors – this helps convert more website visitors into potential buyers.
- Assess the result based on real business indicators. At Eureka, we calculate the cost of each lead (received target application), and where the client allows, the cost of the sale.
3. Immerse yourself in the client’s business as much as possible .
If you focus only on promotion without taking into account the company’s real business, you won’t be able to achieve your goals. Therefore, the agency gambling database brazil should definitely delve into sales reports, study internal processes and see how the company builds interactions with the market and clients. And to make the client’s path to purchase more convenient and faster, ideally you need to go through this path yourself. To do this, we listen to calls or contact the company for a service under the guise of a secret shopper.
4. Speak in a language the client understands . It is important not to confuse, but to provide complete and accessible information. Some clients relevant expired domain names have a rough idea of the essence of SEO, but they do not need technical details, while others are new to search engine promotion. And this is normal, because businesses have enough of their own tasks. When communicating with customers, we take into account the level of understanding and, when necessary, are ready to explain the main thing in simple terms.
5. Provide clear reports .
It is important for the customer to see how the work is going and what is happening, but at the same time he should not have to understand technically complex, overloaded reporting. In order to comfortably resolve the issue with reports, belgium numbers at the agency we compile a detailed list for the client at the end of the month – what exactly we did during this period. And the latest performance indicators for different advertising channels and campaigns are calculated in our online report LeadSense. We show real numbers, and based on them we adjust the promotion strategy together with the client.
The main thing is clear from such a report: how many target applications were attracted, what is the cost of each lead and the total costs of promotion. You can evaluate the result and decide what to do next.
It may seem that we have described an ideal picture, but this is actually what we at Eureka strive for in cooperation with clients. In our work, honesty and adequacy of goals, deep immersion in the client’s business, transparency of processes and well-established, comfortable communication with each client are important to us. If you are currently looking for your agency, we invite you to discuss the details.