An evangelist will have to perform and write a lot, so we want the candidate to have at least a year of
experience. But that doesn’t mean the person has to spend the entire year on tour.
In the cover letter, we ask candidates to provide links to articles, recordings of speeches and
presentations.
Reliability and responsibility
The main thing here is time management and the ability to work with unmovable deadlines. An
evangelist should not be late for conferences and webinars, or speak unprepared.
Konstantin Naichukov, evangelist at eLamaIf you are half an hour late, your presentation has already passed. If you are
a day late with preparing your report, the entire conference has already
passed.
Curiosity
and willingness to learn new things
An evangelist must constantly monitor what is happening in the market, study and test new products,
conduct experiments, collect data from colleagues and other experts, monitor vendor publications and
cases.
This requirement is related to the specifics of Internet marketing: advertising systems are constantly
being updated. If a specialist decides that he already knows everything and drops out of the
information flow for at least a month, it will not be so easy to return back.
In addition, he will have to immerse himself in the company’s internal processes: connect to different
development teams, go to demos and find out what’s new. In general, a good evangelist does not so
much react to changes in the product as initiates them.
Formulate and defend your opinion correctly
Our evangelists are constantly tagged on social media and asked about something. There are different
situations during presentations, for example, conference or webinar participants can ask the expert
tricky questions to check how “in the know” he is.
It is important that the evangelist does not get lost – he can give a precise answer and justify it.
Proactivity and independence
We strive to ensure that employees demonstrate independence, expand their area of responsibility,
and strive to influence the process as a whole. Let’s say an evangelist is dissatisfied with the audience
that came to his webinar. Then he does not simply express dissatisfaction, but tries to understand the
causes of the problem. If he sees shortcomings, he suggests how to adjust the process so that it turns out better next time.
Communication skills
Many of our webinars are aimed at people who are not familiar with internet marketing. Therefore,
participants can ask the expert elementary questions, the answers to which can be easily found in the help of advertising systems in a few minutes. It is important that he reacts calmly, and does not get
irritated by having to answer the same question 20 times.
It also happens that people formulate
questions incorrectly: it seems that they are asking one thing,
but it turns out that they are asking another. An evangelist must be able to correctly clarify what the
interlocutor meant, so as not to offend anyone.
Readiness for publicity
An evangelist cannot be in the shadows: he will have to speak in front of hundreds of people, work on
camera, broadcast expertise and information about the company, including through personal
accounts on social networks. This role is not suitable for everyone: if a candidate is afraid of publicity,
then he is unlikely to become an evangelist.
What You Need to Know About Evangelists
1. Evangelists are experts who share knowledge and at the same time promote the company’s brand.
2. Basically, such promotion occurs through speeches at conferences and webinars, posting articles in
the media, and representing the company in professional communities and social networks.
3. Evangelists help build a strong company brand, which indirectly influences the top of the sales
funnel and team selection.
4. Not everyone needs full-time evangelists. For small companies, it is more profitable to distribute
these tasks among current employees, and involve clients in the creation of expert content.
5. If you come to the job market looking specifically for an “evangelist”, you will be faced with a
limited choice. Therefore, you can try to formulate the request more broadly, for example, “an expert
in such and such a field with the function of public speaking and preparing articles”.
6. You can also find an evangelist among your own employees. To do this, motivate them to speak, help them with preparation, and provide a channel for broadcasting expertise. The main thing is that this does not interfere with their main job responsibilities.
7. Customers can become evangelists too if you mom database give them the opportunity to speak up and promote
your brand through your channels.
8. A good evangelist:
- expert in his field;
- not afraid of publicity;
- able to work with fixed deadlines;
- correctly formulates and ensure non-disclosure defends his own opinion;
- accumulates knowledge about the market and the company’s products;
- communicates correctly with the audience during performances;
- has experience in public speaking and writing articles;
- ready to influence processes while working in a team.
The m
aterial was prepared for Huntflow.
On November 17, there will be a free online conference belgium numbers eLama “How an agency can open a new
direction for advertising on Instagram and Facebook and earn more.” Register to learn how to
enter new advertising channels, in particular Facebook Ads, and not screw up, and promote them
among your clients.