As you can see, if you want, you can bypass moderation even for topics prohibited for advertising. However, we do not recommend doing this, especially launching impressions from your main accounts, otherwise they may be blocked. We talked about the reasons and consequences of account blocking .
Requirements for medical ads in Yandex.Direct
Yandex.Direct rules allow advertising medical services in search and in YAN. The following text is automatically added under the ads: “There are contraindications. Consult a doctor” — regardless of
what service is advertised.
If you want to run image ads, video ads, or display campaigns, you’ll need to add this disclaimer
yourself.
Prohibitions and restrictions for advertising medical services in Yandex.Direct:
- It is prohibited to advertise abortions . Therefore, you will not find direct advertising in
- the search:
- Advertisements for medical services provided online/remotely are placed with
- restrictions . This includes specialist consultations by phone/Internet. Advertisements on
- this topic cannot be launched in the smart banner or dynamic ad format.
Documents are sent for verification after the ads are moved to moderation. This can be done by fax or
using a special form .
Moderation periods can take from two hours to seven or more days. Everything depends on the
number of ads sent for verification and their format. For example, outdoor advertising is moderated
in 2 stages: first, it is verified by Yandex, and then by the operators whose advertising surfaces have
been selected. Therefore, verification of such ads lasts from 7 days.
Lifehack: How to advertise without the risk of being
blocked
Medical topics are difficult to pass moderation. female database Accounts are often blocked here – because there are so
many rules that it is not always possible to keep track of everything. In addition, you never know what
Yandex or Google will dislike next time.
A safe solution is to launch medical advertising through the Click.ru system . You connect accounts to
the system and get access (login and password), while maintaining direct access to advertising
accounts. Even if there is a blocking, you will simply create a new account in Click.ru, without risking
your money in the account.
In addition, if you connect three or more clients, transparent about what you can afford you can participate in the affiliate program and
receive up to 12% reward for contextual advertising and up to 18% for targeted advertising.
How to Collect Keywords for Medical Advertising
All queries can be divided into two groups: branded belgium numbers and non-branded. In addition to the brand, name
of services/procedures, it is important to consider geo-queries, since the location of the medical center
is of great importance for the target audience.
Next, we will show how to collect semantics for branded and non-branded queries, and how to take into account geo-queries.