Why is this model considered

 

 

The list of steps may differ, but the point is that the set of actions ultimately forms a

funnel, which in marketing is called a “sales funnel”! The email newsletter service Dashamail suggests getting to know it in order to implement it in your activities and

gradually lead subscribers to sales. 

Sales Funnel Under the Microscope: What

is it?

 

Let’s leave the complex and cumbersome definitions and define the sales funnel in

simple and understandable words. This is the path from getting to know your

products, services, offers to the very fact of purchase. The funnel is always divided

into several stages taking into account the actions and motivation of a person, and the

features of the product or service will form the list of actions inside. We suggest getting acquainted with the main stages according to the AIDA model. It is this model

that helps to understand behavior and somehow structure it at all stages, which

ultimately helps to better interact with clients.

 

This model is optimal for all types of business, therefore it is considered universal, but

taking into account the specifics, the stages will differ:

1. A wareness is awareness, i.e. receiving information about the existence of a
2. product/service. Here the user finds out that you exist at all. He can see an ad
3. on a social network, accidentally get there from a search result, which makes

• 10,000 people entered the website.

• Of course, they will not all place an order or
• perform the target action. If that happened, you would become a millionaire,
• and the funnel would no longer be called a funnel, but that does not happen. 
• Some users will show interest in the offer. It will be a small part – at best 50%. People drop out for various reasons: some are not delighted with the design of
• the site and its usability, some did not understand the information, and some
• are simply not your target client.
• Of all the visitors, only 2,000 wanted to buy something, and that’s already not
• bad, but the rest didn’t move from the “Interest” point! 
• But there is little desire, and the target action is performed by an even smaller
• number; for example, only 400 clients will make a purchase.  

The transitions from one stage to

another are also not isolated, like states on a map. Users

perform many small actions in parallel:

2. Reading reviews.
3. Go to product cards. 
5. Search for a specific page and so on. 

These actions also have a name –

they are “micro conversions”! Your task when organizing a

funnel is to make sure that  gambling database philippine many people move from one stage to another. If you notice that too many people have left one stage, this is a

signal that something is wrong there:

• Lack of a convenient form of payment. 
• Aggressive design.
• There is no convenient search system. 

It only

remains to understand the  america cell phone number services question of how the

stages differ for such segments as:

 

 

• Funnel formation for ecommerce

Let’s lo

ok at this niche using a fictional  burkina faso business directory example of a

cosmetics store to make it easier to understand the specifics:

• Awareness step: Marina wants to please her mother and buy her a set of skin
• care cosmetics from a famous brand. Three days before the holiday, she goes to
• a store with cosmetic products.