When adjusting the budget, the tool placed all the words in the first position in the block. The result is 1,362 clicks with a budget of 38,287.59 rubles.
Important! When launching a campaign, the actual advertising budget may be 20-25% higher than planned. This is due to competition and other external factors that do not depend on search engines.
We got a little more clicks than required. So we will manually adjust the budget. To do this, we will lower the position of some queries. The result is that the cost per click on these keywords decreases and, accordingly, the reach on them.
As a result of manual budget adjustment
we managed to get 1273 clicks. The projected budget is 32,421.29 rubles. This is almost 6 thousand rubles less than in the previous forecast.
But what about the cost of a lead? According to the forecast, it will be 232 rubles. This is still lower than our maximum of 300 rubles. But higher than the 150 rubles received in the first forecast. What to do is up to you. But remember that this is still a forecast, and the real figures will always be different.
Conclusion : to get 140 leads, you need to get 1273 clicks. The projected budget is 32,421.29 rubles. If you need to minimize the cost of a lead, you should launch an ad with a budget of 17,842 rubles and completely entrust the distribution of rates to the media planner. In this case, there will be 15% fewer leads per month, but their cost will be minimal.
Budgeting in Context: What’s Important to Remember
- When planning, it is worth starting not from the available amount, but from the goals. This could be bypassing competitors at auctions, maximizing traffic by keywords within the budget, getting a specified number of leads/orders.
- If your projected budget is higher than your available funds, you will need to reduce the number of keywords or decrease your bids. If your budget is lower than your available funds, you will have the opportunity to expand your reach or use alternative advertising channels .
- Remember that the figures in the plan band database will always differ from the actual data. We recommend adding 20% to the forecast budget – this will allow you to feel more confident.
- To set bids effectively, use tools whatsapp number data that allow you to adjust them to your budget or the required number of clicks. Google and Yandex planners do not have mass automatic adjustments, unlike the Click.ru media planner.
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