Where else can you listen to Yukihiro Matsumoto , the founder of the language, talk to a GitHub representative, ask questions to top Rubyists from the US, Japan and
Germany? It all started with small get-togethers in a cafe and turned into a large-scale
conference with an impressive list of speakers, attendance of 700-800 people and its
own recognizable style.
The task of the new identity
In 2018, when the conference was held for the 9th time, we decided to refresh the
visual design, develop a style that would perfectly complement the event, but would
not draw attention to itself. After all, guests come to listen to speeches, meet
specialists and companies, and not buy new merch. e
SolutionInput data for the design team:
- The Ruby language suggested the main symbol – ruby.
Eac
h year, these elements take
on a new form. In 2018, we adhered to the principles of flat design, and in 2019, the
figures acquired volume. In 2020, the conference will be held online , and the corporate style fits perfectly into the new format.
“The style and symbolism of the conference are about
celebration and activity. It was important for us to make the
event joyful, uniting friends and colleagues. We thought about
this. The atmosphere of moj database openness and fun is felt in the design
of the website, souvenirs, the design of the site, video
materials”
Serge
y Anenko, art director of Evrone.
A technical conference does not exclude fun. For the event, we created a VR game Rubylovo, in which participants rode buy phone number data roller coasters and shot at monsters with small
rubies. The game’s graphics were made in the colors of the conference.
Another confirmation that the new visual solution was to the liking of conference guests is the interest in the merch.
In addition to RubyRussia, the twd directory Evrone design team works on the design of other
events, helps companies find their corporate style, creates the design of IT products ,
interfaces and mobile applications. If you have ideas that need packaging, write to us.