As Kommersant writes , the corresponding order was sent by the subcommittee on improving control and permitting functions, which is supervised by Deputy Prime Minister Dmitry Grigorenko.
Why is the new law needed?
Today, online trading platforms do not respond quickly enough to copyright holders’ reports of counterfeit goods. The
complaint is considered within 30 days. The trademark owner has the right to go to court. The period for considering a claim can take up to six months or more. During this time, imitators manage to sell off counterfeit goods.
According to legislators, the problem can be solved by a personal account of the seller, in which he must immediately
confirm the originality of the goods and his rights to the brand. They also want to oblige marketplaces to conduct
automated monitoring of rights violations.
Reaction to the initiative
And one more argument. Appeals to the marketplace’s buy phone number list technical Why is the new lawsupport
with a complaint about counterfeit goods and a demand to remove product cards do not always have legal grounds.
Thus, in 2024, about 1 million cards were blocked on marketplaces. And, according to the President of the Association
of Internet Trade Companies Artem Sokolov, only 48% of complaints had a legal basis. The remaining 52% are the
machinations of competitors.
Wildberries digital arbitrage
How does Wildberries protect trademark owners today? Back in 2022, the marketplace launched the Digital
Arbitration service. It helps prevent illegal sales of how we improved the branded goods on the marketplace and,
accordingly, protects buyers from counterfeit goods. How does it work? If the copyright holder sees illegal use of their
trademark, they file a complaint with the copycat seller via digital arbitration. If no response to the complaint is
received within 30 days, the marketplace considers it independently. After analyzing theWhy is the new law situation,
Wildberries can block the offender’s personal account and impose a fine of 10,000 rubles for each violation, that is, for
Wildberries recently changed the blocking rules for twd directory sellers. Now, if a seller’s card has been complained
about via Digital Arbitration, for some time he will not be able to createWhy is the new law new cards under a brand for
which he has not confirmed the rights.
-
- 30 days – for two instances of blocking;
- 30 days multiplied by the number of blocking events – for each subsequent violation.