Marketers work with a lot of data and sometimes it becomes difficult to understand it even in tables. Then a dashboard comes to the rescue – a visual and convenient tool where you can collect the necessary information from different
sources on one screen, which will be automatically updated ifThe dashboard is convenient necessary. In this article, we explain in detail what a
dashboard is and how it can help marketers in their work.
Dashboard – a marketer’s tool: what is it?
In simple terms, a dashboard is a graphical panel in one working window, where data from different sources is
visualized and displayed in tables, charts, and graphs. With such a tool, you can, for example, track key metrics in real time or clearly show the intermediate results of an advertising campaign.
What tasks does a dashboard solve in marketing?
The dashboard is convenient for anyone who works with large amounts of data on a daily basis and makes decisions
based on it. In marketing, it can be used to solve a number of tasks:
- Automate reports. The dashboard takes data from different sources. You can create a new report with just one
- click, and when you configure the parameters, it will be updated automatically, for example, once a day or in the
- morning and evening.
- Monitor KPIs. You can include several or dozens of different indicators in the dashboard to control metrics and
- see deviations between the “fact” and the “plan” in time.
-
Manage your budget. For example
- , you can monitor the amount of expenses on different promotion channels and see which sites work better and
- which work worse.
- Visualize data and present it clearly for any user. The dashboard is convenientGraphs, tables, maps, and diagrams help with this.
- Simplify teamwork. Access to the interactive whiteboard can be opened for any employee, who will be able to
- follow data updates.
Most o
ften, marketers use dashboards to view key KPIs, evaluate site visitor forecasts, the effectiveness of advertising
campaigns, and to visualize a wide range of marketing data.
What types of dashboards are there?
Depending on the goals, objectives and set of indicators, there are 3 main types of dashboards:
- Strategic dashboards are more suitable for public speaking and preparing reports. They do not have as many
- charts and graphs as the two previous types of job function email database dashboards, and the visuals look more concise. They also
- typically show a cross-section of indicators for a longer period, such as a month or quarter, and the numbers are not reduced to tenths or hundredths.
The example above shows a version of a marketing analytics list your business in online directories dashboard created on the Microsoft Power BI business
analytics platform . It can be used to analyze the effectiveness of an advertising campaign, track key metrics over time:
CTR, CPM, CPC, and other indicators.
What metrics and indicators are included in a marketing
dashboard
Marketers typically use the following key metrics to create a dashboard:
- CTR, or click-through rate, expressed as a percentage of clicks on a link to the total number of ad impressions on
- that link. The metric is most often used to evaluate the effectiveness of paid traffic.
- CPC, or cost per click on any twd directory advertising object – banner, post, active button, etc.
- ROI, or return on investment ratio. The percentage shows at what level the business is currently: profitable or
- unprofitable. This takes into account all investments that were directed to the project.