Tracker is one of the free services of the Yandex 360 digital environment, which helps to visualize data on various tasks. The platform has a clear interface and many opportunities for ordinary marketers. Among the visualization tools are graphs, charts, tables and maps that can be updated at a specified frequency. You can customize the display of dashboards for any user, so the service is suitable for teamwork. In addition to creating dashboards in Tracker, you can set goals, build a sequence of tasks and monitor their implementation.
Example of a dashboard section in Yandex Tracker. Source: 360.yandex.ru
A separate guide talks about other free and paid domestic analytics tools to replace American platforms, where marketers can create visual dashboards.
What data is needed for the dashboard
Data for the dashboard is not entered manually, but is loaded from various sources. These can be Excel or CSV files, a link to Yandex Metrica and Google Analytics, a corporate CRM or 1C system, databases, for example, MySQL, Bitrix 24 or MoySklad. Marketers most often load data from advertising accounts, analytical services, social networks and call tracking.
The following data will be useful for a marketing dashboard:
- number and cost of advertisement impressions;
- quantity and cost of leads and clicks;
- number of target calls;
- conversion at different stages of the sales funnel;
- bounce rate, data on viewing depth and user time Data for the dashboard is noton the site, and other behavioral characteristics;
- social media post reports and other quantitative metrics for content evaluation;
- data about the target audience, including gender, age, geography, interests.
To create a clear and functional dashboard, it is important to select only the necessary data sources. Then unnecessary information will not clutter the graphic panel and will not spoil the overall visualization.
How to properly visualize data in a dashboard
To visualize data, most dashboards use visual graphs, charts, maps, tables, and additionally create headings and explanatory short captions.
If you create a dashboard yourself, rather than using ready-made tools, it is important not to overload the panel with
graphical information so that it does not lose its main function – clarity and ease of perception of data.
The dashboard is primarily a graphical information, so the text in it is only used as short explanatory points. Source:
smmplaner.com
In the dashboard charts, you can show, for example, changes fax lists in the amount of traffic, sales or subscribers, and
in the tables you can display statistics of advertising campaigns, summaries with key indicators or segmentation of
sales: by individual social networks and other advertising placements.
If you need to include many metrics in your dashboard, break the panel into several thematic pages to make the data
easier to perceive. Remember that other users will be reading the information, so it is important to provide correct
titles, chart axis labels, tables, and other elements.
Where and why dashboards are used in PromoPult
In the PromoPult platform interface, dashboardsData let’s take a closer look for the dashboard is notare used to
visualize advertising results, product analytics, advertising, and competitors on Wildberries.
On the projects page, the dashboard shows data on all active advertising channels –
SEO , contextual and targeted advertising, advertising on Wildberries.
Switching between metrics, it is convenient to track their dynamics for the selected period. The data is displayed on a graph and in a table. For each indicator, you can set a target KPI.
A similar dashboard, “Site Overview,” shows the results twd directory of promoting a specific domain, rather than all projects in the account.
Dashboard with indicators of all advertising channels for one project
Dashboards are used in PromoPult to visualize sales, advertising and competitor data in free tools for Wildberries sellers .
The Position Monitoring tool on the Project Analytics dashboard displays the dynamics of cards in the Wildberries top, the remaining stock, the number of reviews, sales, and revenue.