Read more at: Buyer’s Journey: Transforming Potential Customer Interaction
What is the origin of the Flywheel Marketing concept?
The concept of Flywheel Marketing is based on the idea of a gear in constant circular motion, and its strategy became famous through the book “ Good to Great: Why Some Companies Achieve Excellence and Others Don’t” , originally published in 2001.
Authored by American professor and researcher James C. Collins (also known as Jim Collins), the denmark phone number library uses the analogy of a gear (or Flywheel) that, at first, requires great effort to start turning.
However, as the movement is sustained and gains strength, it continues with greater speed and less effort with each turn.
Collins applied this methodology to the business context , highlighting that a business’s objectives – such as we indicate the monthly budget more customers, increasing sales or expanding market share – depend on constant and aligned improvements to keep the business flowing in search of results.
This commitment to maintaining continuous improvement of processes means that your company ao lists goals that evolve over time, going from small gains, to medium achievements, until reaching great successes as a result of insisting on following the same well-planned direction.
3 examples of circular flows that make companies spin and grow more and more What is the origin
Continuous and interconnected actions create a productive vicious cycle, where each step strengthens the next, generating increasingly consistent results over time. When one part of the process improves, this ends up enhancing other areas and optimizing the entire gear’s performance.
Companies that adopt this marketing format have already realized the benefits of focusing on current customers and directing efforts strategically and consistently. See how the cycle works in three successful examples:
Amazon
Amazon, the global e-commerce giant , operates on a machine that revolves around competitive prices and a vast range of products .
The large number of visitors to the website attracts the attention of entrepreneurs who want to sell their products using the technology giant’s platform as a showcase. This results in an expansion of the company’s inventory and, consequently, its distribution capacity.