In 2022, Telegram became one of the largest channels not only for communication, as a popular messenger, but also as a channel for receiving information. We forecast and predict the growth of the community. Consequently, its value for businesses and brands as an advertising platform is growing.
Telegram has steadily grown in popularity in recent years, especially as users become more concerned about privacy and data security. With end-to-end encryption and self-destructing messages, Telegram positions itself as a secure messaging app that puts user privacy first.
The audience grows – advertising views grow
The number of active users of the messenger albania phone number data in 2022 already exceeds 700 million people. More than 55 million people use Telegram daily. In his message, Pavel Durov summed up 2022 as a successful year for the platform, because Telegram is now in the top 5 in the rating of the most downloaded messengers in the world, and according to the latest data, it has surpassed Facebook Messenger and WhatsApp.
74% of Ukrainians get their news from social networks, of which Telegram has more than 10 million active users.
Sponsored messages
Are displayed only on Telegram channels with more automation tools and their impact than 1000 subscribers, the text size is limited to 160 characters without images and external links. Durov believes that monetization should not interfere with user communication. The user will see the advertising message only after the author’s content.
However, advertising campaigns are only available after replenishing the balance by 2 million euros. Where 1 million goes to advertising, and the second part is frozen as a deposit.
This approach to the advertising platform does south africa numbers not contribute to the development of ads manager in telegrams, but due to the organic growth of the audience, advertising collaborations on the platform are gaining momentum and will only grow in 2023.
This is facilitated by:
- cheap subscriber;
- high coverage in a short period of time;
- low level of competition.
By leveraging organic growth and smart content marketing, your channel can itself become an advertising platform.
Pavel Shapko from Telegram
agency tells more about the audience growth and its features in detail
Toncoin (TON) is a cryptocurrency of The Open Network platform, which was created by the Telegram team.
A group of independent developers, the TON Foundation, used Telegram’s developments to create their own platform and cryptocurrency. The lack of support from the social network did not prevent the team from attracting funding.
Crypto investors suggest that the coin may grow well against the backdrop of the implementation of Telegram crypto initials. The fact is that in 2022, the social network used the TON Foundation and Toncoin tools to organize traders on its decentralized platform Fragment, created by the Telegram team. The project was launched on November 3. Fragment sells usernames and anonymous numbers that allow you to log in / register an account in Telegram.
Many in the crypto community suggest that, as with Fragment, the Telegram team will further integrate the TON blockchain into its own infrastructure as part of new initiatives. Often, this will happen natively, as in the example of the @wallet bot .
Fragment is not a subsidiary of Telegram, as stated in paragraph 3.1 of the rules . However, according to paragraph 1.4, the auction does not operate in the United States. The platform sells digital objects to users, and Telegram “only provides privileges associated with them.”
Bots @wallet and @donate are bots that have an official tick from Telegram and are directly integrated with Tone. @wallet is natively integrated into the functionality with the ability to pay directly in the chat.
A new era of privacy is emergine
Wwith the ability to anonymous numbers without sevens based on blockchain, increasing user loyalty to the ecosystem.
At the Fragment auction, the price for the Toncoin (TON) cryptocurrency ranges from 11 TON ($20) to 31,500 TON ($57,330) for an anonymous number. The record amounts were 900,000 TON for a username and 300,000 TON for a number.
It is also worth noting that the TON blockchain is actively developing, and new projects are constantly being launched on it. These include both multi-level marketing areas such as RockeTON, TON Booster and others, as well as ecosystem products, which include the Ton Place social network, a marketplace for purchasing domain names from Telegram Fragment and others.
Telegram services that contribute to the development of the ecosystem
It is logical – the platform grows – and the need for admin infrastructure services to improve the ecosystem as a whole grows. This includes exchanges, analytics services, no-code solutions for bots and other features for doing business in Telegram.
We have collected a link where you can find services for working with telegrams that will be useful to you this year
Telepost is a delayed posting system.
Telemetrio – analytics and channels.
Tgstat – analytics and channels.
Tgstat – analytics service and channel selection
Livegram — bot communication with clients, mailing to subscribers, statistics
Another selection of sites where you will find the services you need:
Capterra
Getapp
G2
Social Media Tools
Educational projects for the development of Telegram are a niche that does not have strong players
Telegram still does not create a monopoly on the advertising market, as all other players do.
However, users have firmly learned the pattern of monetization on platforms like YouTube or Facebook: you cut content – you get monetization. Or you just use ad managers.
And the chance for Telegram to succeed is precisely in the absence of this monetization: on the one hand, we must look for where to place advertising, or how to attract advertisers to our channels – while on the other hand, this does not limit our opportunities for collaborations or non-standard promotion mechanics.
Educational collaborations on promotion in Telegram based on existing cases are simply necessary to change the opinion of users regarding the monetization of channels. Therefore, in fact, small markets will begin to grow – and the one who first starts to draw up cases on advertising integrations into a full-fledged course will occupy a large and profitable niche.
Maybe this will be your project?)
The fight against scammers continues
Just like in Instagram, when mass following and boosting followers reigned supreme, this can now be seen again in Telegram.
Creating bot farms for cheating is a real problem, because by posting an ad on such a channel you will get zero subscribers, not to mention a loyal community.
The other side of scammers are unscrupulous admins who do not place ads, or even steal entire channels…
To combat this invasion, services set the main task for this year to create a channel analytics service for the presence of cheating. Whoever does this first will completely become the TOP platform of the admin community.
This way, admins will be able to check how “live” the channel is and how suitable it is for advertising.
Expanding the admin culture
Experts believe that what we now simply call “telegram” and still love this messenger for its cool stickers will in the near future turn into full-fledged large-scale media holdings.
Flagship channels with a large loyal community will create niche projects and build their “channel network”. Such promising niches remain channels in the following themes: crypto, business channels, beauty sphere.
Let’s sum it up
Telegram is a social network with a strong “character”. Its privacy system is built in such a way that it is impossible to block. We forecast and predict the growth of the community. and the constant development of additional admin services and the absence of a monopoly on advertising makes the platform attractive to content creators in various niches.