Nowadays, almost all brands are on social networks. No one can be surprised by aesthetic visuals and quality text – many have them. SMM and Community Marketing: Main Trends in Building a Community in Social Networks. So what attracts the audience’s attention? The party. If the audience feels the active presence of the brand itself and its subscribers in the profile, it has a desire to join this party. This is the community that helps the brand in every possible way: stimulates sales, expands the audience and traffic, increases loyalty. We will tell you now how to build a community relatively quickly and painlessly.
UGC
User-generated content is a gift from chile phone number data God. It is free, loyal, creative, useful or funny, and most importantly, effective.
In addition, UGC is also a key indicator of audience trust. So, Do not ignore UGC. Use it.
How to generate it?
- start a regular column of interesting stories from subscribers
- run a challenge that will give you the opportunity to compete for participation in a new advertising campaign
- do an activation in stories (for example, “show what you see in the window, and we will repost it in our stories”)
Ambassador 2.0
Brand ambassadors in social networks are influencers who use the brand’s products and repeatedly appear in the profile feed. But how to form the function of using this type is to an active community with the help of an ambassador? Take cooperation with them to a deeper level: release joint collections, conduct joint social events and let them become part of your team.
A striking example of ambassadorship is the collaboration between the famous American blogger Emma Chambarlain and the skin care brand Bad Habit. Emma helped the new brand form a community thanks to the following factors:
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- General history : Emma knows better than anyone what it’s like to deal with skin imperfections.
- Shared values . The products are completely vegan and cruelty free. They are intended for those who do not have time to take care of their skin – this coincides with the views and rhythm of life of the influencer.
- The ambassador is part of the team . The influencer took the position of creative director of the brand and now all the texts are created by Emma. Her TоV is also used in social networks.
Moderation
Moderation is the best way to build an phone number taiwan emotional connection with your audience. Try to reply to everyone, even those who just react to stories. Read every comment and leave meaningful responses to them, not just emojis.
And don’t forget to speak in a “live” human language. According to the Edelman Trust Barometer, 84% of consumers want this.
Fellow Evangelists
You need to start building a community by working with those who are already in it – that is, your colleagues.
There are many ways to turn them into brand evangelists. It all depends on the specifics of the brand and your imagination, but there are methods that are used most often:
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- expert posts;
- poll in stories;
- Live / podcasts;
- account management by company employees;
- congratulations to the team on their new achievements and birthday.
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OMG Instagram regularly publishes expert posts. We also often appear in Stories with quick polls, publish selections of favorite and inspiring books, apps and films.
Brand activism
Ignoring global issues is a recipe for stagnation for brands. According to SproutSocial, 70% of people want businesses to share their thoughts on social and political issues.
Take a cue from Patagonia — the clothing brand has carried out a number of environmental campaigns and shares its successes on its Instagram page. Such campaigns inspire respect in the community and increase affection.
Sandbox for adults
Social media is a playground for adults. SMM and Community Marketing: Main Trends in Building a Community in Social Networks. We communicate and make new friends (sometimes brands are friends). We, like children, explore new places and invite others to them. In 2020, that place was TikTok, in 2021, it’s Clubhouse. Brands just have to adapt, and if they succeed, they can attract more people.