Use custom audiences created from your distribution lists or email addresses to complement your digital and print campaigns. For example, you can reach customers who don’t open emails or reinforce your message on Facebook to amplify your direct mail message.
Use website or app custom audiences to identify your audience’s intent early in the purchase funnel and paraguay phone number librarymaximize your search spend. Implement the Facebook pixel on your website or the Facebook SDK in your mobile app to gain insights into purchase intent. With this data, you can target people based on specific actions they take on your website or mobile app and reach them on Facebook.
You can customers before segment audiences
time spent on each page, frequency of visits, device used, and more. You can also retarget cart abandoners with messages that encourage them to complete their purchase. To further increase value, you can cross-sell or upsell to people who recently purchased items online or in your app.
With Facebook, you can reach peop s multiple devices, which can help you increase conversions. Consider ukraine business directory conversions across devices to ensure you’re sending the right message to the right people on the right device based on their stage of the conversion funnel .
For example, if you know your customers are more likely to convert on a computer, target them with a ethical issues in gamification clear online call to action. To
How to create effective campaigns for local
Lookalike audiences allow you to reach new people who share similar characteristics with customers who have expressed interest in your business. To do this, select a sour audience (such as a custom audience from your website), the country or region of your lookalike audience, and the audience size. Using data from a Facebook pixel , you can find people who are similar to those who have recently shown c ntent, visited your website, or converted on your website to drive more sales.
Use source lists that are specific to the business objective you want to achieve, such as people who tend to convert online versus offline, and find people who resemble them.