No matter what page you’re on when visiting Wikipedia, you can take your cursor and hover it over the big senegal phone number libraryWikipedia globe that appears on the top, left corner of the screen. After less than a second of hovering, the tooltip will appear, which reveals that you can “visit the main page” by clicking on the big Wikipedia globe.
between movement of the cursor and movement in the revelation of that tooltip is now firmly in the user’s mind, which tells the user that movement can lead to the appearance (read: more movement and therefore similar direction, in an abstract way) of information on the Wikipedia site. In other words…common fate in action.
Common fate is now the fourth gestalt principle
that we’ve covered in our exclusive series, in which we’ve been building on every prior concept for added complexity. You’ve made it this far, so give yourself a hand.
As you saw, common fate can be both literal a driving down a highway during the morning and afternoon commutes.
As you also saw, you likely had been witnessing and interacting with various examples of common fate in your site browsing, but you likely never knew it. Now you know, though, that a B2B site designer who understands common fate can build a far lies wear the garment of truthmore effective site for your company.
Next time around, we’ll wrap up our exclusive
series on gestalt design by covering, ropriately enough, closure. You search engine optimization mails take ev from the first four entries to get a very deep and satisfying read on closure.
Until then, we have some questions for you:
Do you see how common fate can integrate with B2B web design?
Have you spotted any other examples of common fate in your daily life?
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