Your USP defines what sets your offering apart from your competitors. So your landing page title should be a bold, clear statement of your USP, and all content and messaging on the page should serve to reinforce it. A strong USP clearly communicates the what, how, why, and who your offering is for.
Main Image
The main image often references the main title area at the top of the page, so eye-catching images are a great way to draw the user’s attention to your most important content elsewhere on the page.
The main visual image here linkedin recruiting scraping should evoke a strong emotional response, but it should also be relatable, aspirational, and worth the words in the value proposition.
Here are a few good options for the main image:
Product Mockups: Give you has knowing about common fate made your site browsing more meaningful? a sneak peek at what your product might look like (or look like when you actually design it). Mockups show your product in situ, in a real-life context that helps users imagine a world where your product already exists.
GIFs or Video: Landing pages with video are arguably among the highest converting landing pages, so you can use animated GIFs to highlight the key functionality of your product.
Tutorials: Especially effective on lower-funnel landing pages to anticipate questions users may have about how your product works. You should consider this approach when introducing a new tool or technology.
Features and Benefits
After your USP, listing the canada cell numbers features and benefits of your product will be the most important content on the page. This gives you the opportunity to explain your USP in more precise detail. Format is very important here. Lead generation landing pages should aim to be short and to the point.
Social Proof
Endorsements from real people help build credibility, which helps users make confident purchasing decisions. In addition to customer testimonials, there are other compelling forms of social proof, such as case studies.
When to Use Landing Pages?
Landing pages can be used for any campaign or project that has only one goal. At this point, it is important to choose the appropriate call to action and predetermine the conversion for a specific landing page.
Some of the most common scenarios where a landing page is used include:
- Sale of a specific product or service
- Event registration (seminar, conference)
- A personal meeting
- Download e-book
- Newsletter subscription
Landing Page Types
There are two main types of landing pages, and they can be invaluable in validating the desirability and viability of your idea in the marketplace before investing in developing it further.