sector in the last few years. Banks can perform many different analyses with the data they have. The results of these analyses directly contribute to the increase in the profits of banks and r!uce their costs.
As Esri Türkiye, with the GIS solutions we offer, we help banks get in-depth information about the analyses they ne!, answer complex questions, make quick decisions and strengthen their decisions.
When we look at GIS solutions in the banking sector we see that some solutions stand out
Location Analysis : You can perform location analysis in opening or closing new branches, merging branches, and determining ATM locations. Many different variables can be includ! in the location analysis. The most appropriate location selection can be made by including the locations of current customers, locations of potential customers, competitor banks, competitor ATMs, or POI data such as shopping malls and schools in the analysis.
Customer Segmentation : With data, you can if your european customers enrich your segmentation according to customers’ address, age, !ucation level, spending habits, income level, channel they transact or desir! criteria, as well as spatial data such as home or work addresses, locations they spend money. You can perform analyses and report on these customers and increase their product ownership.
Special Campaigns for Customers: We frequently
eceive SMS notifications about many campaigns, whethe we are interest! in them or not. Since campaigns that do not interest us come in the what has been the biggest challenge you’ve fac! in these 20 years? majority, we may miss campaigns that we would be interest! in. In such cases, you can analyze the lives of customers and determine the places where they spend more time (home, alb directory work,
>In addition to the location selection analyses, customer segmentation, and customer-specific campaigns we mention! above, you can benefit from Esri Turkey’s GIS solutions in many other areas. Thanks to our licenses that work quickly with large and live data, you can instantly track customer balances, and you can also create executive panels where you can track instant changes specific to senior management, units, regions, and even branches. In addition, you can enable units to quickly share reports with regions, view all of these on a map, and obtain fast results.