Why is it so important? There are several reasons! but thinking at a macro level! consider what’s happening with Marketing Automation . Today! many of the online actions brands carry out as part of their strategies are automated ; and for communication to be generated correctly! with the appropriate people! it’s essential to have a powerful database.
So! let’s look at the three main problems that arise when your data isn’t clean and enriched! and that could hinder the automation processes implemented in your digital marketing strategies.
1. Having duplicate information
Let’s say the sales team has a customer’s email phone number library address because they’ve made some purchases! and they send them an email telling them which products will be discounted this week. But since that person is a subscriber to the corporate blog! within the next two hours! your marketing team also sends them a message with the same offers.
The recipient may accept it once or twice! australia database directory but if the action is repeated! it will no longer be enjoyable for them. Hence the importance of both teams working together and eliminating duplicate information from their databases. As suggested in the Marketo tool’s blog! to ensure everything runs smoothly! it’s helpful to create a document that specifies the type of task each team will perform and clearly states when the handover from marketing to sales occurs.
2. Make it difficult to segment your potential customers
Let’s focus on what’s happening with social how to build effective seo strategies media. Those who browse it leave a series of signals that reveal their interests! opinions! and needs! which is extremely useful for identifying leads! nurturing them! retaining your current customers! investing in effective advertising! creating new services! implementing more efficient communication channels! and much more.
This social intent data allows you to personalize emails to increase engagement and conversions! for example; however! if you don’t keep an up-to-date record of the valuable activities performed by those who have shown interest in your brand! but haven’t yet engaged with it! you’ll be unlikely to succeed when segmenting them by behavior or other categories.