Basically, an important part of digital marketing focuses on getting a potential customer to fill out a form. It seems like a very simple action, but it represents a huge step forward, as from that moment on, you have a lead to work with with the ultimate goal of influencing their purchasing decision and converting them into your customer.
To increase conversions, it’s important that when the user sees the form, it’s compelling and simple enough for them to be willing to fill it out. Furthermore, no one hands over their information for free; you need to offer something very good in return for them to consider it a fair deal (I give my information and in return I receive an ebook that interests me, a guide, I sign up for a webinar, or I download a free tool).
1. Landing page
If you send emails, have banners, ads, or any special database type of call to action aimed at conversions, then don’t make the mistake of directing your prospect to your website, where they might get distracted by the information you offer and completely forget about the form. Send them directly to a landing page .
2. Zero distractions
A landing page should have no escape china business directory routes. This means refrain from including any navigation bar that allows the user to navigate elsewhere, and avoid any buttons or links other than “submit.” Keep the design simple and avoid any elements that distract users from the main objective, which is to convert.
3. Be consistent
Use the same graphic elements and color why should you clean your data in digital marketing? schemes you use in your emails, social media campaigns, or paid ads. The entire campaign should maintain the same graphical guidelines, as well as text similar to the title so the user can identify that it’s the same thing.