If email marketing exists today, it is thanks to Gary Thuerk. He was the first to have the idea of sending a message to 400 recipients with the aim of promoting computers. Analyzing the Pros and Cons of Email Marketing. By carrying out this operation, sales increased by 13 million dollars, and since then everything has changed. In this blog post , we will analyze the advantages and disadvantages that email marketing can have in our time.
What awaits you
- The benefits of email marketing
- The Disadvantages of Email Marketing
- One more tip
The benefits of email marketing
We will see together the advantages of email marketing, all the reasons why marketers continue to use this method to promote a brand or business, despite the many modern marketing strategies available today.
1. Profitability
The simplicity of email marketing makes it the most used marketing method by businesses. Even though there are other new forms of marketing, such as social media marketing , email marketing is still relevant. The cost-effectiveness ratio is one of the main advantages when analyzing the pros and cons of this method. It ensures that the time and effort spent on this marketing technique is not wasted. This is because email marketing only targets recipients who have signed up and agreed to receive advertising offers via email. This means that the chances of taking advantage of your offers and products are much higher than they would be otherwise.
Changing the layout of the email you want to send to your customers is easy and completely free. There is no need to use expensive software to do it. You also won’t have to get special permissions from TV stations or billboard owners, as some marketing methods require . That’s why we’ve put cost-effectiveness at the top of our list of email marketing benefits.
2. Easily measurable
Did you know that you can test a whole range of ideas for your email marketing campaigns before sending the email in question? These tests are done using web analytics software . This way, you don’t risk spending your money on a campaign that won’t deliver the desired results. A/B testing is the most commonly used and is always at the forefront when it comes to testing the pros and cons of email marketing.
You can also continue to do data analysis once your email is sent to your contact list. This way, you can distinguish your potential customers, seeing who opens your emails and who responds and when they do so. In the future, special customizations can be made to the emails intended for these people. With these customizations you increase the chances of sparking their interest in the product or service you are trying to sell them.
3. Respect for the environment
Another advantage of email marketing is that it does not require the use of paper or industrial machinery, unlike other marketing methods. All operations of this campaign can be carried out from a simple laptop or desktop computer, or even a mobile phone. This concerns the entire process of sending the email marketing campaign , as well as all the changes that need to be made. Among all the advantages of email marketing, this one is the most important and the most overlooked of all.
Email marketing is an environmental friend, and this is one of the biggest advantages of this method. It allows you to filter out people who are conscious and consider the impact of their activity on the environment. Environmentalists mainly favor companies that minimize their carbon footprint and negative effects on the environment. Therefore, this factor is essential when evaluating the pros and cons of email marketing.
The Disadvantages of Email Marketing
Now that you know the advantages of japan email list marketing, it is time to know its disadvantages. Even if it remains a method widely used by companies in conjunction with other techniques.
Let’s look at three disadvantages of email marketing:
1. The spam problem
When you send your emails to your contact list, they may be considered spam. Your role here is to make sure that this does not happen, and it is not always easy. The issue of spam always comes up in discussions about the pros and cons of email marketing. To avoid this, they must be carefully written and well formulated. The recipient list must also be carefully selected, in order to avoid them getting annoyed and wanting to unsubscribe. The 10 may special category of personal data laws relating to email marketing and privacy protection must always be taken into consideration. This is the first thing to consider when preparing to use email marketing.
This is one of the most annoying drawbacks of email marketing because it can be a hindrance to the goal of your campaign.
2. The strong need for coherence
Running a marketing campaign with billboards and TV ads is expensive. But once you do it, your ads will be visible to a large audience all the time and for a long time. That is not the case with email marketing. You can build the most c phone number optimal email marketing campaign, putting in all the effort, there will always be a risk that it will go unnoticed.
To minimize this risk and increase the effectiveness of your campaign, you need to be consistent with your emails. You also need to be consistent with the format you choose for them. The ideal email should be in line with the latest trends, the file size should be small and easily downloadable as well. Otherwise, the problem of spam may arise. Here we can clearly see how the pros and cons of email marketing are related to each other.
3. Low audience and conversion rates
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This drawback is often overlooked, yet it bypasses even the great benefits of email marketing. The most successful email marketing campaigns have a ratio of 20% reach to 1-2% conversion . When you are competing with international brands, this ratio is often very low. However, if your competitors are smaller brands and businesses and your email marketing campaigns are performing well, the benefits of this technique will be seen in the results of your campaigns.
You need to know where you stand in the market to be able to decide if email marketing is the right technique for you. And for that, you need to know all the pros and cons of this method, as well as their interdependence. Here are some key points that you need to consider:
- The number of competitors for your product/service
- The nature of your competitors (monopoly/monopolistic competition/oligopoly, etc.)
- The predicted success rate of your marketing campaign based on data analysis.
One more tip
The rule that all successful entrepreneurs know and apply is that any form of digital marketing can only be effective if the business has a professional website. A site where they can showcase their products and services. Businesses that use email marketing while having a well-established website can benefit more than others from the advantages of this technique.
After all, when you send marketing emails, you need to include links. These links should direct users to a place that represents your business. And there’s no better place than a website to disseminate information and promote your products or services. The pros and cons of email marketing can all be summed up in this: use newsletters in combination with an attractive website to ensure the success of your campaigns.
If you want to create your professional website and you are still hesitant because you have been told that it is complicated and expensive. Strikingly is the ideal solution for you, our platform allows you to create your site in just a few clicks and at no cost. In addition to this, you can send newsletters through your Strikingly editor by simply following these steps:
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- Go to the dashboard and click on “Newsletters”.
- You will see your website audience list on the next page. Select the recipients of your emails.
- After selecting the recipients, enter the content of your emails in the editor that appears.
- You have the option to send a test email to yourself to see what exactly your newsletter will look like to recipients.
- Send your newsletter.
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Pretty simple, right? We don’t just provide you with ready-made website templates , but also newsletter layouts that are designed specifically to help you with your email marketing campaigns. It’s much easier to focus on developing business marketing strategies and tracking your sales, when the technical side of your website is taken care of. At Strikingly, we take care of all the technical issues in the background so that you can enjoy a smooth experience building and maintaining your website.
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You can take advantage of our many tools today by registering for free on our platform.
