It refers to reaching that point where you know your audience so well that you have validated the role your content plays in their lives and you know they are willing to give something in return.
“If the marketing flywheel you’re building is finding friction, slowing down, or scaling more slowly than your competition despite a great product, consider investing in marketing/market fit. Just like P/M fit, it’s never done; it’s a cyclical process with constant opportunity for refinement and improvement.”
Business priorities vs. audience priorities
Once you’ve reconnected with your audience’s needs, the ideation process should become much smoother.
Once you have a list of potential topics, identify those that have the greatest potential to overseas data solve their problems in a practical way and/or to connect with them emotionally.
Among these, focus your efforts on those that serve both to solve the needs of your audience and to meet your content marketing objectives.
A good content strategy assembles business needs with those of the audience as if they were beautifully fitted pieces on a Mac.
It can be tempting to focus only on keywords that have the highest volume, or the type think about a workplace in a coworking of bottom-of-the-funnel content that you know drives the highest conversions.
But by doing that, we narrow down the editorial calendar to a list of 4 or 5 safe topics.
We forget to meet the needs of our audience in a broader sense and a name is better limit the opportunities to create content that provides real value to them and allows us to create a bond with them.
How one of the most successful startups prioritizes content strategy
Companies that are clear about the value of content marketing for their brand reflect their priorities in the editorial calendar and in the creation process.
Typeform, a startup with a killer content strategy, is one of those companies.
That’s why we asked their VP of marketing, Sançar Sahin, how they manage to work in alignment with marketing objectives while delivering so much value for readers.
“Content marketing is all about understanding how to engage—through global seo work entertainment, education and thought leadership—your key audiences.
To do this, you must first understand your audience
not only do they want to buy your product, but what do they enjoy doing? Where do they hang out? What inspires them? What demotivates them? Etc. If you understand this, you will create amazing and timely content for them.”
Their audience comes first, which is why their team focuses on producing content that is simple, useful, eye-catching and easy to consume.
the team uses an acronym that makes tangible the value they have in producing audience-focused content.