In this case, the trigger works on the installation: hurry now, because tomorrow access will be close. For example, “only today a 15% discount on all products”, a timer set on the site with the time until the end or start of the promotion, a unique offer that is valid only during the specifie time – this will not happen again.
An example of a timer on a website. The screenshot shows the main page of the Black Friday sale of the year : a timer for the start of sales, the date when the promotion overseas data ends and all products will be sold out, and information that discounts will only last for three days. In this case, the fear trigger is still in effect – if you don’t buy a product on Black Friday, you won’t be able to save money.
Fear as a trigger in marketing
Fear is a nee for security: for yourself, for your life, for your love ones and relatives, for the safety of your home or personal data. On the other hand, this trigger can be seen as a fear of loneliness or loss.
An example of a health insurance ad: “One virus can cost you your car or even your home. Basic health insurance protects you from high medical costs.” The banner was launche we will also provide you with the necessary information in the US after the news of the coronavirus. In America, medical services are expensive unless you buy annual insurance. The ad plays on fears for life and property. This may lead to worries about family and children’s future.
Be part of something bigger
This trigger is use in marketing to attract users to solve one problem.
Example of social advertising: “Kenya Forest Service: Protect our forests. Protect our heritage.” East Africa suffers from problems of illegal logging and charcoal trade. This, in turn, destroys the habitat of animals. The advertisement evokes strong emotions of compassion and a desire to help. In this case, the visual effect works.
Exclusive
In marketing, this trigger is also calleindividuality. The burkina faso business directory trigger plays on the desire to be different, not to be like everyone else, to stand out from the crowd and attract attention. Marketers emphasize that the product will make the buyer special.
For example, a luxury car – only 8 models were made, clothes from a famous fashion designer, custom-made accessories and jewelry. Or it is a subscription for VIP clients, an exclusive offer for regular users, closed access to a community or group.
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