There are also visitors who have already added the product to the cart, and everything seemed to be going towards the purchase, but… it didn’t arrive. Check, maybe it’s difficult to place an order, maybe there’s some technical glitch and fix the problem.
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The purchase is made, but the client is still “looking for him”
There are other situations when a purchase is made. Once. The client does not return.
Find out if you have a low-quality product or insufficiently good service. Work on
feedback, collect reviews, encourage clients to leave responses, be interested in what did not suit them, so that they feel sincerity and come back to you again. Remind
them of yourself from time to time with an email newsletter,
This is important: the advantage is that at all stages you can correct errors and bring
back users if you approach this issue correctly.
Peculiarities of interaction with the sales
funnel
Make it a habit to work painstakingly with all stages of the sales funnel, setting yourself a goal: the maximum transition to a new level of more users. Think of it as a
game, but it requires work:
- Collection of data on behavioral aspects.
- Drawing up a customer journey. Simply put, this is a description of all actions
- on the way to a purchase (target action).
- Adaptation of strategy to user gambling database singapore behavior, analysis
- and implementation of performance monitoring.
As for mailings, we can offer several important aspects of interaction with clients at differe
nt stages of the funnel:
- Lead generation – you collect contacts (email addresses). Use pop-up windows
- on the site for this purpose, which appear at the right time.
- Warming up customers. You have telegram digital library received leads, and
- they need to be processed so that they do not go to competitors. Personalized (!) pop-ups and mailings are also suitable for this, in which you remind, for
- example, about viewed products.
- Making a sale: To give someone a push and help them decide to buy, give them a gift or offer a discount.
- Retain customers. After the target action is completed, do not relax, but
- continue working with the lead. burkina faso business directory Practice
- shows that earning money on repeat sales is easier and more effective. Please
- the client with bonuses, discounts and other “pleasantries”!
The trick is to increase conversion at each step. Email marketing copes with this task perfect
ly. With the help of CDP in the DashaMail service, you can set up automatic emails to
be sent to clients if they “dropped off” at any stage of the funnel, and bring them back.
This way, each stage will become wider, which means more people will reach the end
of this “game”.