With a passion for innovation, BMW is constantly looking to deliver the best customer experience, both with its products and its marketing communications.
BMW wanted to help potential customers on Facebook and Instagram make vehicle enquiries more quickly and make it easier for BMW sales teams to follow up on these enquiries.
BMW Electric Car
By using native facebook and instagram forms. Combined with driftrock’s lead capture technology. Bmw was able to streamline the enquiry. Process and sync leads with its. Crm system in real time.
Instead of being redirected to a website. Users who interacted with an ad were presented with. A native form on both facebook and instagram. This way, the user could enter their details quickly and easily. Without leaving the platform.
Additionally, thanks to Driftrock’s dynamic dealer search technology, users could select the local dealer who would handle social media marketing their enquiry.
As leads were generated
they were sent to BMW’s CRM system in real-time using Driftrock technology, allowing for a fast response and automated workflow.
Results
By combining native forms with buy telemarketing data Driftrock’s lead capture technology, BMW reduced their paid social cost per lead by 56% compared to other lead generation methods, while increasing lead volume by 2.8x.
Additionally, thanks to Driftrock’s reporting technology, they were able to track and monitor results in real-time and validate lead quality to optimize the campaign in real-time.
Screenshots of Driftrock’s automotive reporting
Driftrock generates leads for 20 automotive brands including BMW, Mercedes, Honda, and Land Rover. Contact book your list us to learn how you can increase the ROI of your automotive marketing campaigns.