But she also emphasizes the importance of authentic, valuable content. “ It’s the quality of your content that counts. It’s not just about what you share, it’s about creating meaningful connections with your audience. ” Finally, Eva says it’s all about taking decisive action and being proactive. “ Keep learning, but above all, make sure you translate your knowledge into concrete actions and strategies .”The social media trends, tips & must-reads for the second half of 202 Mastercourse Social media & AI. Become a certified social media expert in 9 sessions. Register
The summer months are coming to an end, which means it’s time to get back to work on your social media strategy with renewed courage, refreshed knowledge and a bucket of inspiration. Which trends, developments and tips for social media should you not miss for the second half of 2023 dataset We have collected the must-reads of the past few months for you. Fasten your seat belts,
A because we’re flying through it!
There are regular critical voices about the addictive factors of social media, but our social media use is not decreasing for the time being. The National Social Media Research by Newcom shows that in 2023 we will spend 7 minutes more on social media than in 2022. In total an average of 114 minutes (almost 2 hours) per day.But she also emphasizes
TikTok is still relatively small with 4 million users in the Netherlands, but is experiencing the largest growth with 34%. Among the ‘big school email list five platforms’ (WhatsApp, Facebook, YouTube, Instagram and LinkedIn), Instagram is the winner with a growth of 18%. But beware: that growth is mainly in the older age groups. The daily use of Instagram by young people under 25 (Gen Z) is declining. Annemiek Nederpel and Tineke Pauw (Frankwatching) summarize more conclusions from the social media research for you in this article .
Social media use minutes per day 2023 newcom
Source: The National Social Media Survey 2023 by NewCom Research & Consultancy
Reaching Gen Z vs. Other Generations
Reaching young people, or Gen Z (± between 11 and 26 years old), seems to be a big challenge at the why inclusive marketing means accessible marketing moment. They seem to be immune to traditional marketing expressions. Nina Hartman (Frankwatching) spoke to Kim Smulders (creative brand strategist at Interpolis) about their campaign aimed at young people and shares a few useful tips .