What is MarTech? [+ Examples to Add to Your Tech Stack]
When you have a strong idea of the types of goals you want to set and the success you want […]
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Research the user behavior of B2B target groups
There is no doubt that the sales department of a B2B company knows the product and purchasing needs of customers
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10 Steps to the Ideal B2B Online Marketing Strategy
A few years ago, the approach to B2B online marketing was always operational rather than strategic. Today, online strategies form
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Successful B2B content marketing formats
23 of the B2B content marketing content found reached the top 10 rankings in Google and thus the first page
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The Missing Piece in the SEO Puzzle?
Classic search engine optimization using backlinks and keyword optimization is increasingly reaching its limits. Content marketing is increasingly being cited
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Targeted approach to B2B customer groups
Ideally, every B2B user, whether buyer, user, decision-maker, employee or applicant, gets the website with the content that is right
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Integrating content marketing into B2B communication strategy
For this reason, B2B companies will need to embed content marketing more strongly in their overall communication strategy. According to
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Content marketing is more than a hype topic in B2B
The topic of content marketing is currently on everyone’s lips. But if you take a closer look, the topic is
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Evaluate user behavior and derive optimization measures
Creating a landing page is not a finished process. After going live, you should check whether the website is optimization
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Overcoming all hurdles with confidence
Place the most important content of your website in the visible area without having to scroll. Be concise and name