As a rule, a whole team of designers, artists and Cheapness of content production content authors work to bring these models to life. But considering that every self-respecting (real!) blogger usually has at least as many people in their team, this somewhat reduces the difference between them.
Why should businesses collaborate with digital models?
Most likely, you have already asked yourself why a business needs to cooperate with virtual bloggers if the market is full of real ones. It seems that the answer is obvious – money and fame. You are, of course, right, but not entirely.
Influencer marketing is a truly effective tool for increasing brand awareness, driving traffic to a website, increasing conversions and sales. But, as in any other area, the result depends on the efforts made by the performer, and if he does something wrong, all investments and efforts will be in vain.
01 Simplicity and flexibility
Virtual influencers are not late for events, they canada phone number data cannot forget about the release of a publication, gain weight or, conversely, lose weight, get sick, get tired, or fall into depression. With them, you do not need to waste time on negotiations, approvals; you do not need to frantically control the release of publications and compliance with the technical specifications.
When collaborating with a digital influencer, a brand collaborates with an entire team of a creative agency or development studio who, thanks to the novelty of the trend (and the high price tag), take a responsible approach to their work.
Digital influencers are easier to work with in examples of brainstorming activities terms of content production: brands don’t need to spend money on makeup artists, studio rentals, food, product delivery, and flights to take the influencer to the desired shooting location, etc. They only have to pay the creators of the digital model.
03 Engagement
Digital influencers (at least for now) have a higher engagement rate (approximately 2 times). This trend is especially noticeable on blogger accounts with more than 1 million subscribers: while real influencers have an average engagement rate of 0.7%, virtual ones reach 2.89%.
Who are all these people who find the phone number taiwan content of virtual influencers more attractive than the content of real ones? According to the study, 45% of the target audience of virtual bloggers are women age 18 to 24, and 14.5% of the audience are young people aged 13 to 17, which is quite atypical for Instagram, because today’s teenagers prefer TikTok and Snapchat.
04 Public attention
By working with virtual influencers, a brand buys not only an advertising post or story, but also a surge of interest from the media, for whom writing about CG models is now a joy. Later, such a positive effect will disappear, but while the trend is not even at its peak, the brand will definitely attract the desire attention.
About the nuances
Considering that there are no agencies in Ukraine that stamp out virtual opinion leaders, and that we do not have a single independent virtual Instagram blogger, entrepreneurs simply have no choice but to take on the development of a digital avatar themselves or turn to Western studios. In both cases, you need to be prepare for huge financial investments – the price tag for developing a digital influencer starts from 15 thousand dollars .
It is much easier to create an animate character – we will tell you why it is good in the next article
Is it worth it?..
I guess everyone has to decide for themselves. But the fact that CGI influencers have a big impact on real audiences, boast high engagement rates, and drive real conversions means they definitely shouldn’t be discounte.
According to Christopher Travers, founder Cheapness of content production of virtualhumans.org, it is cheaper in the long run to work with virtual bloggers, which gives digital models real business potential.