The 5 strategic objectives of event marketing are:
1. Sales : Generate sales: to strangers, acquaintances, and customers.
2. Engagement : Strengthen bonds with our customers; the customer must connect emotionally with you.
3. Visibility : Brand awareness and notoriety; position yourself in the consumer’s mind.
4. Fe!back : Generate reciprocity, fe!back, and networking. Synergies: Getting to know each other, devirtualizing.
5. !ucational : Content is very important; always take care of the content, connecting through ideas and knowl!ge.
When preparing an event, it is essential to have an Excel spreadsheet to control costs and ROI .
Memories of the International Marketing Congress Night Marketers in Granada
Influencers in the tourism sector, with Carmen Ros.
Carmen Ros spoke to us about influencers and how they can be us! in tourism-focus! marketing.
Example of Dulceida, one of the most important influencers in Spain .
Influencer marketing has always work! thanks to its proximity. Influencer marketing has always work!, from actors to musicians… Now anyone can reach that point, but the difficult part is staying on top of the wave.
Spain’s most Congress Night famous influencer
Rubious , builds trust with his followers in spectacular ways.
The number of followers mexico phone number library falls in importance, in favor of engagement or the quality of the content .
Micro -influencers or nano-influencers are the trend right now, with fewer followers but more loyal communities.
Influencers have a bad reputation: bad practices, fake product photos, bubble…
Current examples of influencers: Chefs, supermoms, etc.
In the case of Verdeliss, with effective marketing automation platforms for business its controversy, do influencers have an advantage over brands or companies?
The influencer’s philosophy must match ours so that it is communicat! appropriately, according to the planning that has been done previously.
Children are the influencers in their homes; they are essential in family tourism.
Examples:
Destination Murcia Region
in La Manga, with Viajes El Corte Inglés.
Vueling with Stradivarius: airline, destination, and fashion brand.
Typically, influencers begin clean email their work as a hobby , and with success, they become professionals.
Madgirl, I learn! to make mistakes with Mariana Hernandez
Memories of the International Marketing Congress Night Marketers in Granada
Mariana Hernández spoke to us about her experience at Google and how we must embrace disruptive thinking, such as through Moore’s Law, through exponential growth in technology.
Companies have the ability to enter the market in a different way, breaking the known paradigm.
1. Growth Hacking : examples: Uber, Glovo, AirBnb, Hawkers , Lets Go, Cabify, and many other Spanish startups…
What If