This recommendation fits with the buyer’s journey . It’s not the same if a potential customer is still beginning to assess whether they have a problem in a specific area of their business or if they are already in the process of choosing potential providers for a specific solution they’ve already selected. In the former case, the content should be more generic to help them perform a self-diagnosis, and in the latter, more focused on the advantages or strengths of the specific product or service your brand provides.
That’s why you should create
Specific content tailored to each of the three stages of the buyer’s journey : exploration, consideration, and decision. 3. Select a topic of interest and an attractive title It’s time to select the idea around which you’ll build special database your ebook . If you know who you’re targeting and where they are in the buying process, as we’ve seen in the previous points, you’ll be able to more easily answer other questions: What questions or concerns do your potential customers typically have about your business area or your products and services? Why would they be interested in your ebook?
What will you get from reading it?
Logically, the idea is for it to be high-interest content . If the ebook isn’t aligned with your target audience’s needs and doesn’t address a offering free trials and introductory topic that appeals to them or from which they’ll gain some practical benefit, why would they leave their contact information to download it? Consult with experts within your company (or external ones) to make this ebook a valuable tool for your potential customers . Don’t forget to take the time to choose a compelling title that clearly describes the content of the offer you’re submitting. 4. Choose a format that is appropriate and adapted to your audience.
An ebook can come in different
Should choose the one that best suits the type of content your. Buyer persona prefers to read and the topic you’ve chosen . There are taiwan database directory many possibilities, from guides to tutorials, manuals, reports. Statistics, lists, reviews, comparisons, dictionaries, templates, or success stories, for example. Beyond the ebook format, there are other types of content. That might also interest you at any given time: videos, webinars, infographics, podcasts, etc. 5. Set a concrete goal In a nutshell, what do you want to achieve with the ebook? In a classic inbound marketing strategy, objectives are usually measured in.