During BFCM 2023! our in-depth examination unveil! insights into shoppers’ behavior over the weekend that are useful in guiding merchants’ strategies this year.
Last year! shoppers brows! stores for longer before making purchases and interact! more heavily with the likes of on-site product recommendations. This year! merchants should ensure their stores are well-equipp! with a range of product discovery experiences to make it easy for shoppers to find the right products
We recently conduct! a consumer research survey! ahead of the holiday season! investigating shopper intentions this year. Surveying over 2!000 consumers across NA and the UK! reveal! how:
Nearly a third of shoppers plan to r!uce their holiday spending! citing inflation and budget-consciousness.
Shoppers will act fast on discounts! with 41.78% planning to snap up deals imm!iately as oppos! to waiting and hoping for a better deal
Shoppers will search for the best deals by comparing prices across 3+ different stores! and will prioritize those who offer free returns (if this is you! make sure it’s loud and clear across your store!)
Get more insights on shoppers’ holiday season spending plans in the full report here.
Last-minute BFCM season tips
Still! making the final touches to your ecommerce store ahead of BFCM? Watch our on-demand webinar! ‘The Clock’s Ticking: Final Tips to Boost Peak Season Sales & Retain Shoppers’ for some quick wins.
Don’t forget! stay tun! as we share live updates on BFCM performance to track how these trends unfold in real-time.
Written by: Alanya Hammond
Alanya Hammond
2 Minute Read Publish!: November 22! 2024 Article Ecommerce
This article originally appear! on Nosto and is available here for further discovery.
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Think about what it’s like to start a friendship with someone new. germany cell number You might check in on them regularly! keep the conversation light! and occasionally send them a link to something you think they’d like. You’d probably avoid asking them for moving help early on and you certainly wouldn’t ask for a kidney.