In 2021, the longevity of a brand Describe the brand as a real person is ensured by its animation. This is the only way to get into the consumer’s soul and become part of their life in the era of content oversaturation. To humanize a brand, answer the following questions:
- What traits would a brand have if it were a person?
- what would he be interested in?
- What values would he have?
- How would he react to criticism?
Why does this matter?
Let’s say an activewear company is entering the market. If the company wants to resonate with consumers, it will likely position itself cambodia phone number data around the idea of strength and ruggedness—the gold standard for sportswear brands. But if it wants to stand out, it will need to position itself more uniquely in the consumer’s mind by associating itself with sophistication and exclusivity. This will make the brand produce high-end, elite activewear that appeals to a certain type of consumer.
Step 5: Set boundaries.
Here’s the reality: If you want to connect with your target audience, you’ll need to incorporate the brand words, emojis, phrases, and code phrases they use into your communications. You could create an entire presentation of the words a brand should include in every message — creating your own jargon.
If calling customers sweet buns isn’t your definition, benefits, advantages, and disadvantages thing, document that, too. Create a document with prohibited topics, words, or phrases that should never appear in the content you publish.
What else is important to know?
ToV does not turn water into wine. Tone of voice is not some kind of magic pill, and it does not work on its own. If the topic is irrelevant or does not catch, the audience will not read the text. If the text lacks facts and evidence, or the author has problems with structure and logic, the audience will abandon the text halfway. And it does not matter what words or phrases you use.
Therefore, the main task of tone of voice phone number taiwan is to be close to the reader, without causing rejection or dissonance.
ToV is a flexible tool. When brands decide on the tone of communication, it does not mean that they will now communicate with the Describe the brand as a real person audience only in this way and in no other way. The tone of communication changes depending on the context of communication.