A good website needs to be instantly compelling to your. Design your branding target audience. Keep the 3 Second Rule in mind i.e your website has just moments to catch a visitor’s attention before they click away.
Branding is something you could write a book on, and large c level executive list companies spend fortunes on it. But for small businesses, the good news is that most website platforms come with pre-made templates for you to choose from.
Find a template theme you like the look of, then make it your own. Also do some research online to look at successful design templates in your industry.
Top Tips: Design your branding
- Consistency—it’s important you use the same colors, fonts, and logo across your website, social media, and other materials. This establishes a cohesive, instantly recognizable brand identity.Colors have a psychological impact, so you’ll want to choose a color palette that fits your business. For example, if you sell eco-friendly products, then earthy tones would be best. A fitness coach would use bold, proudly owning a spy camera and the legislation: the place do you stand? energetic colors, while a law firm might stick to a minimalist black-and-white palette.
- Simplicity — modern professional website design has a clean, sleek look. This also makes important features stand out, like your call-to-action buttons.If you’re struggling to decide what your main colors should be, try designing your logo first by playing around with some templates to see what feels right.
- User-friendly — make sure your design images make it easy for site visitors to navigate around and find what they want quickly. The user experience needs to feel easy, clear, and intuitive.
Top Mistakes: Design your branding
- Overdesigning — if there’s too much going on making things look cramped, or if there are too many flashy features and elements screaming for attention, your website could seem overwhelming. This will also distract from your main message, as well as your call-to-action buttons.
- Ignoring Mobile Design — mobile devices now account for as much as 59.4% of global website traffic, and the younger generations are always glued to their phones. So make sure your site has a template theme that is dynamically responsive, automatically resizing to suit different screens.
- Forgetting Accessibility—to come across as taiwan lists caring, and so as not to lose any customers, also make sure your site is usable for people with disabilities.
Here are some useful resources to make your branding stand out, while keeping things simple:
Guides:
- Brand identity 101
- 5 tips on how to create a brand style guide
Tools:
- RelateRadar – automated brand monitor
- Font Maker (free)
- Logo Maker (free)
- Stencil – easy social media illustrations
- Business Card Maker