Despite the similarities, these platforms have differences

• Audiences.VK has a younger and more diverse target audience, which allows for creative content and the use of modern approaches to its creation. Despite the similarities, these platforms have differences .

  Odnoklassniki is made up of mature users, so the content and design should be more conservative and demonstrate your professionalism. Despite the similarities, these platforms have differences .

• Formats.VKontakte has more opportunities for small business email list visual content to create covers, posts with pictures and videos, as well as interactive elements.

  OK is mainly used to post text messages with images.

• Interaction strategies.Thanks to VK communities, you can create discussions and engage your audience. And in Odnoklassniki, communication with clients is conducted mainly in personal messages and through comments to posts.

To successfully compete in VK and OK, you need to develop your corporate style so that it immediately evokes associations with your brand.

Telegram

Unlike VK, where the entire focus is on creating compelling calls to action visual design, Telegram places emphasis on content and direct communication with subscribers.

Pay attention to what it looks like:

• Channel name.If you are a well-known brand, then there should only be its name, and if not, then also describe its brief essence.
• Avatar is the organization’s logo.
• Description.Usually, here they talk about the spam data company, its USP and business in numbers. But keep in mind that only 255 characters fit in this block.
• Pinned post.This could be:
  1. Brief information about the company;
  2. Links to important resources (lead magnet, articles, webinars);
  3. CTA (for example, subscribe to a chatbot);
  4. Contacts (phone, address, website, email, links to other social networks).
• Content.Learn:
  1. Headings – how many of them are there and what topics are the posts written on;
  2. Uniform design style;
  3. Regularity of publications;
  4. Video content (circles, stories and videos);
  5. Engaging mechanics (games, contests, chatbots);
  6. Engagement (views, reactions and comments).

The most important thing when running a channel in TG is, of course, content. It should be “live” and cause reactions from users

It is better to give preference to posts that can be quickly but qualitatively filmed on a phone. For example, circles with specialists, short videos about everyday work, voice messages with webinar announcements.

These formats are familiar to the Telegram audience, so they will work to increase engagement and create a trusting atmosphere between the brand and its customers.