Businesses appear on social networks Developing an SMM strategy: how to set goals? to get cheap leads, and naively think that they are waiting for them there. But social networks have long turned into a battlefield for the audience’s attention, and most often, influencers win these battles. To compete with them, businesses need a strong SMM strategy. But before you rush to analyze competitors and create a content plan, be sure to record your goals. We’ll tell you how to do this now.
Why does a brand need to set goals? Let’s answer this question with a question: how can we even understand that social networks are working if they are not assigned any clear tasks? Well, you have a page, something is done on it, published, and then what? The answers to these questions can only be obtained by analyzing the company’s global goals and comparing them with the tasks assigned to social networks.
How to set goals and objectives?
First, you need to set goals and decide how to achieve them. This determines what content you need to publish to attract the attention of your target cayman islands phone number data audience, how it should interact with them, and what it should motivate. Goals can be, for example, generating UGC, increasing brand popularity, cultivating brand advocates, etc.
If you have difficulty setting goals, you can use the SMART model . It allows you to summarize all available information, set deadlines for completing the work, determine whether there are enough resources, and set specific tasks.
SMART stands for :
- specific
- measurable
- Achievable
- relevant
- Time bound
Specific implies that the goal has one specific but unambiguous result.
For example : achieve more basically it is the main display of a site than 100 comments under each publication.
What’s wrong : increase the number of comments under posts.
Measurable — that the goal must be measurable. That is, there must be some specific numbers recorded that will help track whether it has been achieved or not.
For example : increase sales by 15%. Incorrect : sell a lot of goods.
Achievable means that the goal should be realistic and achievable within a specific time period.
For example : publish 2-3 good posts per week.
What’s wrong : posting every day.
Relevant — the goal should not conflict phone number taiwan with the global goals of the company. How to define a meaningful goal? Ask yourself the following question: What benefits will the company gain from solving the task? If none, such a goal is considered useless.
For example : increase reach by 20% monthly. To achieve this goal, you need to regularly publish posts, stories, encourage subscribers to leave comments and write direct messages.
What’s wrong : holding a contest in honor of every new hundred subscribers. This goal makes no sense. This way you’ll just waste extra effort and money.
Time bound — that for any goals you need to set deadlines. If they are absent, achieving the goal will be stretched out in time.
For example : the goal is to increase the number of brand mentions in the media to 10 per month. The period is 3 months.
How to do it wrong : Work with 200 bloggers in 1 year.
To make it easier for you to remember this model, we have placed it on the visual:
What’s next?
After defining the goal, you can proceed to forming a list of tasks. For the tasks set, we set KPIs – key performance indicators. These include Developing an SMM strategy: how to set goals? an increase in the number of subscribers, an increase in coverage and traffic, community involvement and activity, etc.
And then, based on the tasks set, you can move on to other actions that will help develop an SMM strategy. We will talk about them a little later.