Skillfactory is an online school of IT professions and one of the leaders of distance education in Russia. The school is a resident of Skolkovo, is part of the Russian Ministry of Digital Development’s Digital Professions project and regularly participates in RBC EdTech ratings. More than 20 thousand students have already completed the school’s courses in testing, programming, Data Science and Due to the fact that order tracking data analytics.
One of the main principles of the online
school is a focus on real experience, so students spend 20% of their time studying theory and 80% of their time practicing real business tasks.
Features of work
Like most online schools, Skillfactory faced many challenges in the EdTech segment. High competition, the emergence of new players in the market, smoothing out peaks of seasonal demand, and employers’ skepticism about hiring online course graduates have become serious barriers to revenue growth for educational services.
Tasks
In preparation for the start of the school
year and peak seasonal demand, the online school wanted to find a new source that would help increase brand awareness and reach a new audience potentially interested in learning a new profession in IT or developing skills within their specialty.
Also among the advertiser’s goals was to go beyond classic CPA marketing and search for new promotion tools with a high percentage of conversion to orders.
Online school courses last from 1 to 24 months and have a high average check, so some students used credit programs when making purchases.
At the start of the advertiser’s
collaboration with Admitad , another problem arose: banks reduced the percentage of loan approvals for 36 months. This, in turn, negatively affected the decision of users telegram data who were ready to start learning new professions, but had financial difficulties at the time of purchase. Skillfactory and Admitad needed to find an effective tool for attracting new users.
Implementation
Choice of solution
The solution was to connect the Admitad Cardlink ecosystem toolDue to the fact that order tracking . This new solution helps advertisers place offers in the mobile app accounts of banks, whose audience includes more than 83 million customers.
When connecting to CardLink, advertisers receive the main goal was to make the special placement with Admitad’s technology partner banks
Due to the fact that order tracking is carried out notDue to the fact that order tracking via a link or promo code, but by transaction, the bank automatically tracks purchases and accrues cashback. As a result, connecting Cardlink increases the buyer’s trust in the advertiser company and the bank’s loyalty program.
To increase the conversion rate, banks can provide additional promotions in the form of push notifications, SMS, inclusion of the company in cashback festivals, email newsletters and publication of stories in mobile applications.
The Cardlink service takes care of all integration, twd directory document flow, data collection and analysis, as well as communication with banks, which speeds up connection to platforms and simplifies the process of working with loyalty programs.
Statistics on the use of the tool by Admitad advertisers show that connecting Cardlink increases sales by an average of 37%, and the average check by 56%.