For an e-commerce retailer, driving traffic that converts into top-of-funnel leads is essential to attracting new sales and customers. When it comes to paid strategies for online stores, you have many options, including social media and Google Ads. Finding the right combination of paid strategies to earn the most conversions for every dollar spent is essential.
But the reality is that marketing strategies need to be flexible. What works well today may require some adjustments next month. You need to be prepared to evolve your paid campaigns to continue to generate high profits.
Building a Marketing Plan for Paid Strategies
While you don’t want to ignore organic efforts, including SEO, social media, and word of mouth, creating a paid strategy plan is also important, especially if you’re in the early stages of finding success with organic marketing tactics.
Follow these steps to create a paid marketing phone number list strategy that will get results for your eCommerce business.
1. Study your audience and their behavior
Before you can research the best platforms to place your advertising dollars on, you need to know who your audience is and what they’re interested in.
Creating a customer profile for each audience segment can help you better understand what motivates your customers.
When creating audience profiles, don’t just focus on demographics. Dive into their pain points and challenges so that your copy can quickly allay their concerns and demonstrate in a few words why your product or service is a good solution for them.
2. Set goals
One of the mistakes advertisers make is not taking the time to research how much they can afford to spend to acquire a new customer. You need to know your profit margin across all products, based on the inevitable overhead costs.
From this, you can determine what portion of that profit you feel comfortable dedicating to advertising your product or service.
Financials aren’t the only goals you should set. You should also specify how many leads you need to generate monthly, quarterly, or annually using a particular tactic.
Setting goals at the beginning of a new advertising strategy will allow you to determine whether your campaign has been successful, which will also help you understand where to continue investing.
3. Targeted potential customers ready to make a purchase
Organic tactics can target potential customers earlier in the funnel, simply looking for some initial information as they search for solutions to their problems. But with paid advertising, you should start by targeting customers who are ready to buy from your company.
For example, when testing target keywords for Google Ads, be selective in looking for more transactional keywords that show purchase afghanistan business directory intent. This doesn’t mean you can’t add other keywords later, but you want to start generating new business to further fund your paid campaigns.
When considering social media advertising audiences, think about those whose interests are most likely to lead to conversion, or choose a customer segment that shows the most promise based on purchasing history.
You’ll want to learn more about other to thrive in this dynamic segments as you gain success with your projects. But ultimately, early success can give you the tools to experiment and test with audiences you’re not as familiar with.