Email Marketing Campaign: 8 Things to Know

Anyone who owns a business knows how important marketing is to ensuring its growth. Far from being a single entity, it has many facets Email Marketing Campaign: 8 Things to Know one of which is email marketing.

As the latter is a very useful tool to ensure the expansion of your customer base, it is appropriate to give it all the space it deserves by taking advantage of this article to provide you with some advice for the development of your email marketing campaign.

Typically, when we talk about an email marketing campaign, we are referring to a newsletter. However, this type of strategy can also include other types of messages, including contact entry emails, promotional campaigns, post-transaction emails, follow-ups and form submissions.

How to Build Your Email Marketing Campaign Strategy

1) The subject of the email: find a catchy title

While the subject line of the email may seem, at first glance, to be a secondary aspect compare to the content of your mailing, this is not the case. In fact, it is the first contact that your recipients will have with your email and will significantly motivate their decision to open it or not. Moreover, if your email marketing takes the form of a newsletter, you should never assume that the recipient will necessarily read the content of the mailing on the pretext that they receive it every month.

In order to get the best possible opening rate, it will be essential to arouse the interest of your potential readers by clearly identifying the advantage they will have in opening your email . So put forward a promotional offer or a new service available.

Also, avoid making your subject line too long . Not only will it be confusing, it will also be more likely to be ignore. On that note, email subject lines that are 50 characters or less are more likely to be opene.

4 examples of good newsletter titles:

We exchange your opinion for gifts – Urbania (newsletter sent on March 28, 2018)
Your loan application has been refuse – Ghislain Larochelle (newsletter sent on September 23, 2017)
How to Implement a Content Marketing Platform in a Global B2B Organization – Content Marketing Institute (newsletter sent on August 31, 2017)
5 activities for broke students – The voice of the Quartier des Spectacles (newsletter sent on October 10, 2017)

2) The content of the email

Since the cornerstone of your email is undoubtedly its content, this point will be of particular importance. The important thing here is to give your mailing list members a reason to read you, as they are often inundate with a large number of emails on a daily basis. In order to stand out, ask yourself what you have to offer that sets you apart from the competition, as this will give you the chance to quickly capture the attention of your readers.

Regardless of what you want to promote, present it as a call to action to make it clear to your recipients what your goal is after sending the email. When it comes to this call to action, emphasize that it would be best if it takes your potential readers to a page dedicate solely to the topic containe in the email subject line. This will save them the hassle of having to search for the information on your website and simply closing the window out of disinterest.

Another important point

Since people are solicite by a large number of communications during the week, the degree of attention they have to offer you is necessarily limited.

Finally, don’t hesitate to add a little humor to the content of your email. This touch of originality will make your readers smile and prevent them from becoming bore while reading.

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3) Use of images

When it comes to the visual aspect of your email marketing campaign, incorporating images will definitely be a plus for it. Not only does an image provide a concrete illustration of the service or product offer , but it will also break up the monotony of continuous text and air it out . This is an important point that we previously discusse in an article on creating content for beginners .

Sending Emails in Your Marketing Campaign

4) The mailing list: how to reach your readers

To collect names for your mailing list, integrate newsletter subscription forms on your website. Is your newsletter still not ready? These helpful tips will guide you in developing a newsletter that will appeal to your readers.

On your subscription page, provide details about the information that will be sent to the recipient so that they see it as a potential source of interest to confirm their subscription. This could be promotional offers, advice or news relate to your area of expertise.

Also, nothing prevents you from collecting the addresses of your current customers (with their approval) if your business has already been up and running for a while. Are you involve in the community? You could take advantage of the network of contacts that often develops in such a context to encourage people to give you their email addresses.

Why not enlist the help of your employees to grow your mailing list?

They can easily be put to work in this endeavor by recommending some of their friends. Another way to do this would be to encourage your customers to refer their friends in exchange for exclusive offers.

For clarification, please note that the anti-spam law authorizes contacting a customer with whom you have done business lebanon email list as long as the last transaction carrie out with them dates back a maximum of 24 months.

Once you have accumulate a certain number of names, do not rest on your laurels. You should be active from the moment you build this list to solidify your clientele as quickly as possible. Also, be aware that you risk losing contact with some individuals who may change their email address, thus making their presence on your list completely useless.

5) Canadian Anti-Spam Law and other rules on sending emails

The first thing you need to know before email marketing: the best way to stay in touch with your customers answering this question is that you are legally unable to send emails without the recipients’ prior consent. The legal framework for email marketing , in particular in the form of Canada’s Anti-Spam Law, establishes the conduct to follow when contacting potential customers.

Secondly, make sure that you target the audience you are sending your email to. Otherwise, your efforts will not yield any results. A thorough c phone number understanding of your recipients will tell you the right approach to take in the information you share with them, especially when it comes to special offers.

6) Personalizing your email campaign

Because you know your audience well and they have given you access to their personal information, you will be able to personalize your emails. This marketing strategy will help your recipients not feel like just another address on a list.

How to Evaluate the Success of Your Email Marketing Campaign

7) Statistics: How many people open and read your emails?

As with any project, it will be important to compile the results of your efforts and analyze them. It is crucial to know, at this stage, how many of your recipients opene your email. In addition, other elements that should be the subject of your vigilance include:

the percentage of individuals who clicke on your hyperlinks;
the conversion rate of your hyperlinks;
the total revenue generate by your campaign;
the bounce rate (the percentage of people who click on a link and only view one page of your site as a result).

After gaining this information, you will be able to understand exactly where the weak points are in your email marketing campaign.

8) Perform A/B testing

Since there is always room for improvement, conducting an A/B test will be very useful to learn more about the elements of your email that could be improve. You should also know that several tools allow you to perform this type of test and compile statistics on the performance of different versions of the same email. In order to successfully conduct your A/B test and obtain valuable information to improve your email marketing campaign, learn about the different steps to follow to carry it out properly.