Emails remain an effective strategy for providing added value to your customers, beyond selling a product or service.This strategy can increase sales, lead generation, and interest in your business if you make the effort to send content that is relevant to your customers. Email Marketing: The Best Way to Stay in Touch with Your Customers . To do this, you can send emails that contain more information about your products, usage tips or the telephone number of a contact person.Think of event invitation emails as networking or learning opportunities for your customers rather than a vehicle for advertising your brand. Touchpoints that create value for your customers help build their trust in anticipation of a time when they may need your products or services.
How many emails should I send?
There is no hard and fast rule. The best way is to inform your customers about the type of content (e.g., sales, news, services, tips) they can expect to receive and the frequency of delivery (e.g., no more than once a week).
To determine the number and frequency of your sends, start by looking at how much valuable content you can repurpose or create. You’ll be able to monitor the impact of your emails by analyzing the data associated with them and how they contribute to your business goals.
Focus on the customer
Personalize emails to maximize impact. Address customers in a personal way.
First, if you operate in a multilingual environment, send your emails to customers in their preferred language. It is usually frustrating for the recipient to receive an email in a language that is not their own, especially if you already have this information.
Choose a topic that will be of interest to your customer. Also , be sure to send the emails on behalf of a person or entity that the customer will recognize (for example, from your company or their account manager).
What if you don’t have an email list?
Start by choosing a provider company that offers free or low-cost solutions . These technology solutions are essential to ensure that your laos email list reach your customers’ inboxes and don’t end up in the junk mail.
You must have your customers’ consent to obtain their email addresses and begin building your list. You can also collect business cards at trade shows or networking events for this purpose.
If your business has a website where customers can order online or leave their email addresses in their comments, you can also use that to build your list. You may simply need to add a checkbox to collect consents (see the laws that apply in the countries where you operate; for Canada, see Canada’s Anti-Spam Legislation ).
Keep collecting data and using it
It can be tempting to ask your customers for everything. However, it’s unlikely that people will take the time to properly fill out a form with too what is a website database? many fields. You should only collect the information you need, such as their name, industry, email address, and postal code.
You can also use the data you collect about their transactions, favorite products, products they viewed on your website, demographics, and average spend to send them targeted emails when appropriate.
Multiply your relationships without multiplying your efforts
The time and cost to send an email is the same whether it is to five people or 50.
If you put in the right effort, email marketing c phone number can help you build a relationship with your customers. The first thing you need to do is understand them and know their interests.
Over time, these relationships can lead to new opportunities, new sales or new partnerships for your business.
I’m interested in hearing your thoughts on email marketing and marketing automation.
