The key things that research for your site determines are:
What’s currently not working for your company?
What do your site visitors want?
How do your site visitors want it?
These questions and others can be found out by various research tools such as:
Web analytics
Heat maps
User surveys
Usability tests
Funnel analytics
Web analytics give you important insight about site visitor behaviors (time on your site, keyword searches, etc.); heat maps thailand phone number library show you where site visitors clicked on your site; user surveys tell you what users expect and what’s important to them; usability tests tell you if there is anything in your site that prevents it from making it super-easy for buyers to find what they want or do what they need to do; and funnel analytics give you insight into the whole path to conversion.
Just remember: Heatmaps, though, can only be properly done in a usability lab that has special equipment that tracks user eye movement. Supposedly, tools that track mouse movements corre y to the eye movement.
Of course, there are also eye-tracking simulators, such as Feng-GUI. It helps to ensure that the user’s attention is where a B2B site wants it to be.
Remember that you will never get a B2B site that sells
n a single shot. Of course, if your site is underperforming, then you’ll want to do a site redesign as soon as possible, but your job is far from over even after a redesign.
Once your site launches, you have to dedicate yourself to constantly tweaking it, whether that’s testing, optimizing or fine-tuning the messaging. That’s your job forever if you want a successful site that sells. Here’s why: Thousands of site visitors are looking at your site, and most of them won’t talk to you. However, some of them will never talk to you at all if they see something on your site that repulses them.
Understand Your Buyers
What’s the best way to get you to understand your buyers? hrough buyer personas. These babies enable belgium numbers you to understand your buyers from a research-based archetype, which takes into consideration so much more than just what would go into a basic customer profile. Buyer personas are why are we prone to lying? based on knowing what drives your buyers to purchase, why they purchase and even how they purchase.