There are dozens of B2B marketing techniques Essential B2B available to companies: how do you choose the ones that are effective, suitable for the sector and capable of giving life to real commercial development? How do you integrate them into a coherent strategy that supports business growth?
Continue reading today’s article to find the answer to these questions and find the right path to reach your goals!
The first step: define b2b marketing goals
increase turnover
increase the number of new customers
improve retention rate
Optimize and digitize processes
Starting from these targets, each area will telegram database have its own specific objectives.
In the case of B2B marketing , it will be about generating a number of leads to qualify and pass on to the sales force , so that they can conclude the process and finalize new agreements and increase turnover .
These are just a few examples to introduce a fundamental premise: each objective corresponds to a marketing activity , with specific benchmarks and metrics.
Match each activity to the stages of the buyer’s journey
Inbound Schema Small
After having identified the techniques suitable a comprehensive guide to for the individual objectives, it is also necessary to find a correspondence with respect to the buyer’s journey , the average purchasing process of the ideal customers that the company wants to attract.
To increase the target audience’s knowledge about the solutions , values , and skills that the company has to offer, it is advisable to start with demand generation activities . Let’s go into more detail on this topic in the next paragraph.
Demand generation
The goal of demand generation is brand awareness, but not as an end in itself. But rather to raise awareness in your audience regarding the challenges that they can overcome thanks to the solutions proposed.
Among the b2b marketing techniques that fall within demand generation , we find:
account-based marketing (ABM) to target a very twd directory specific audience.
Paid campaigns on search engines or social networks.
LinkedIn marketing by exploiting the potential of the platform dedicated to professionals.
Guest blogging activity to intercept qualified traffic on other industry sites.
With a series of contents proposed to potential customers through the channels they frequent to do research and be updated. The company positions itself among the market leaders who have answers for every need.
When your business website starts to get a good number of organic visitors. It is essential to have processes in place to convert users from strangers to leads . Let’s see how to do it!