Nowadays, many brands are taking advantage of WhatsApp Business features to reach their target audience in a more direct and personalized way. This platform has become one of the most used tools to improve communication and operational efficiency, facilitating more direct and effective advertising.
In this post, we’ll show you how you can leverage WhatsApp advertising to promote your products or services, some ideas for creating effective advertising messages for your business, and examples of companies that have had success with WhatsApp advertising. Read on to improve your marketing and sales strategies !
What are advertising messages on WhatsApp Business?
WhatsApp advertising whatsapp and digital marketing messages Examples of WhatsApp advertising are a form of direct communication between businesses and consumers through the messaging platform. They allow businesses to send promotional and advertising content directly to users on the app, while always respecting the WhatsApp Business terms .
This tool is used as part of a broader digital marketing strategy, leveraging the platform’s popularity and large user base – 2 billion users, according to Statista – to effectively reach potential customers.
How to create effective advertising on WhatsApp Business
To advertise your business you must create ads from WhatsApp to share on Facebook, using WhatsApp Business as a powerful platform to connect directly with your customers and promote your products or services effectively.
Follow these steps to create ads from WhatsApp Business:
1. Set up a catalog in WhatsApp Business
- Go to the Settings option in your WhatsApp Business account and select ‘ Business Tools ‘ .
- Go to the ‘Catalogue’ option to create a catalogue of the products or items you want to promote. If you already have your online store on the platform, you can skip this step.
2. Create the ad
- Go to the Settings section of your account and select ‘ Advertise ‘ from the available options.
- Create an ad from the previously configured catalog, which will appear automatically selected.
- Create your ad in different ways: by selecting products from the catalog, previously published WhatsApp statuses, or uploading a photo or video from your device.
- Click ‘ Next ‘ once you have selected your ad content.
- Check the ad details in the preview shown in the app. All the ads you create will be displayed on both Facebook and WhatsApp statuses.
3. Set up the ad
- Scroll down in the listing details to add a product description.
- Set your daily budget and ad duration. Prices vary based on WhatsApp’s estimated ad reach.
- Calculates the total cost based on the daily budget and the selected duration.
4. Segment the audience
- Select a specific geographic location, such as country or city.
- Define the age range of your target audience.
- Choose the audience gender from ‘female ‘, ‘ male ‘, and ‘ all ‘ options.
5. Add the payment method
- Enter your email address edit post ‹ aleart news — wordpress to receive a verification code that will allow you to add a payment method. You can also verify your identity with your Facebook account.
- Create the ad by clicking the green button to complete the process.
What are advertising messages on WhatsApp for?
In addition to leveraging WhatsApp for sales and customer service, you can also integrate marketing and advertising actions. Here are some of its benefits:
- Facilitates direct conversations: they allow you to establish interactions with your customers and take advantage Examples of WhatsApp advertising of the fact that 68% of them consider WhatsApp to be the easiest method to contact a company, according to Trengo . This way, you can offer a more personalized and direct approach.
- Offers versatility – They are flexible enough to adapt to multiple scenarios and communication awb directory needs. For example, a travel agency can send alerts about last-minute deals, manage reservations, and offer personalized recommendations, all within the same platform.
- Improve cost efficiency: They are cost-effective for re-engaging previous customers who have already shown interest in the brand, optimizing marketing budgets. For example, you can send reminders about items left in the shopping cart, encouraging them to complete their purchase with a discount code.
- Increase conversions : Its interactive features encourage customers to take concrete actions, increasing conversion rates. For example, send interactive messages where your customers can click directly to purchase new releases, simplifying and speeding up the purchasing process.
Tips for creating effective advertising messages on WhatsApp
If you want to learn how to advertise on WhatsApp, you need to know how to write advertising messages following some guidelines. Here are some tips to make sure your messages get attention without looking like boring WhatsApp ads:
1. Write short messages
Messages should be short and to the point, mimicking the natural way people communicate on this platform. Avoid the temptation to use writing techniques more suited to emails or reports – don’t send long messages that require scrolling to read in full.
2. Motivates to respond
The success of a WhatsApp ad message also lies in its ability to prompt a response, so don’t write messages that the potential customer can easily ignore. Ask questions or frame your message in a way that makes the reader feel the need to interact, turning the ad into a dialogue rather than a monologue.
3. Promotes interaction
A WhatsApp message should feel like the start of a friendly conversation, not just another ad. Write in a casual and friendly manner. A good trick is to read out loud what you’ve written: if it sounds like a typical TV commercial speech, it’s time to edit.
5 examples of WhatsApp advertising
Your WhatsApp advertising messages should be designed to be direct and conversational, with the aim of encouraging interaction and conversion, while maintaining the personalized tone that characterizes effective communication on this platform.
Here are five practical examples of advertising messages that can help you:
1. For abandoned shopping carts
- Objective : to capture the attention of customers who did not complete their purchase.
- Message : “Hi [ customer name ]! We noticed you left some products in your cart. Complete your purchase with a 15% discount using the code TECH15. Take advantage of this opportunity! [ URL ]”
2. In-store discount promotion
- Objective : Stimulate store visits with an incentive.
- Message : “Hi! Take advantage of a 20% discount on our entire range of products this week. Would you like me to schedule a visit for you? Contact us and we will organize everything for you!”
3. Exclusive product launch
- Objective : Create a sense of urgency and exclusivity for a new product.
- Message : “Good news! We’re launching [ product name ] tomorrow, with limited units available. Do you want to be one of the first to get it? Reply to this message and I’ll save one for you. More details on our social media soon!”
4. Replenishment Notification
- Objective : To inform interested customers about the restock of a popular product.
- Message : “Hi! We wanted to let you know that the [ product name ] you’ve been looking for will be back in stock tomorrow. If you’re still interested, let us know and we’ll reserve one for you before it’s publicly announced.”
5. Subscription renewal
- Objective : to facilitate the renewal of subscriptions that are about to expire.
- Message : “Hi! We’ve noticed that your subscription is expiring soon. Would you like to renew it? We’re here to help you through the process and make sure you continue to enjoy our services without interruption.”
Explore other examples of WhatsApp sales messages and learn how to start conversations to sell.
Success stories of companies with advertising campaigns on WhatsApp Business
Now that you know more about advertising on the platform, it’s time to explore some examples of WhatsApp advertising that can inspire your next campaign. Here are three examples of companies that achieved successful results with their advertising campaigns:
1. Merco Supermarket
Merco is a supermarket chain in Mexico, focused on offering high-quality products at competitive prices and maintaining long-lasting relationships with its customers.
How was your WhatsApp advertising campaign?
- Implementation of a customer service through WhatsApp Business.
- Using a smart chatbot to manage queries and support digital marketing.
- Promotion of the service through QR codes in stores and online campaigns.
[Image from WhatsApp Business ]
What results did they obtain?
- 95% of customer interactions were done through WhatsApp.
- 67% of queries resolved without the need for human contact.
- 40% increase in employee productivity.
2. Benefit Cosmetics
Benefit Cosmetics is a cosmetics brand known for its beauty services and high-quality products, present in 59 countries.
How was your WhatsApp advertising campaign?
- Implementation of a self-service system for appointment management using the WhatsApp Business Platform.
- Using chatbot to facilitate bookings and provide information about products and services directly to customers.
- Active promotion of the WhatsApp channel through QR codes and digital ads, encouraging direct interaction and subscription to marketing messages.
[Image by WhatsApp Business ]
What results did they obtain?
- 200% year-over-year sales growth, partially attributed to WhatsApp usage.
- 60% improvement in agent response time compared to email, optimizing in-store team productivity and allowing for greater focus on in-person customer service.
3. URBAN Shipping
URBANO Envíos is a logistics and delivery company in Latin America, specialized in the delivery of documents and packages, including credit cards for corporate clients in sectors such as finance and e-commerce.
How was your WhatsApp advertising campaign?
- Implementation of an interactive communication channel through the WhatsApp Business Platform.
- Making it easy for customers to confirm or update addresses and receive reminders about required documentation to receive deliveries, improving delivery accuracy.
[Image from WhatsApp Business ]
What results did they obtain?
- They achieved a 100% success rate in deliveries for customers who confirmed their address via WhatsApp.
- They reduced the volume of manual address changes made by agents by 35%.
- They achieved a 60% message reading rate through WhatsApp, improving communication with customers.
Learn from these examples and tips that work to create your follow-up messages to clients on WhatsApp.
Optimize your WhatsApp advertising with Leadsales
With the growing preference for direct and personalized interaction in digital marketing strategies, advertising on WhatsApp is an effective and accessible solution for businesses of all sizes. Its ability to facilitate authentic and two-way communications improves the customer experience and increases conversion and loyalty.
If you want to boost your WhatsApp advertising and achieve higher conversions, Leadsales is the CRM for WhatsApp that will help you optimize your marketing and sales strategies. Through its sales funnels you will achieve effective management of your leads and its response automation features will help you accelerate your sales process .
Improve your WhatsApp advertising and sell more with Leadsales. Schedule a demo today!
Frequently Asked Questions (FAQ) about WhatsApp advertising
How to create effective WhatsApp Business advertising messages?
To create a good WhatsApp ad, you need to combine precision, attractive design and effective communication. Here are some tips for creating an effective ad:
- Visual design : Use clear, engaging images that represent your product or service well. It’s a good idea to work with digital marketing design specialists to ensure that the visual presentation is appropriate and professional.
- Clear messages : Keep messages short and information easy to understand, keeping words to a minimum while keeping the message clear and complete.
- Informative content: Include answers to frequently asked questions about pricing, availability, product features, and how to make a purchase. Use text to guide customers through the purchasing process, facilitating a smooth transition to conversion.
- Personalization and segmentation : Customize messages based on audience segment to increase ad relevance and resonance. Use customer data to personalize messages, such as addressing them by name or mentioning products they have previously viewed or purchased.
How can you properly segment your audience in a WhatsApp Business campaign?
For effective targeting in a WhatsApp Business ad campaign, using the tags provided by the platform is a practical and useful method. Here’s how you can use them:
- Interest grouping: Use tags to categorize your customers based on their preferences and interests. This allows you to send more personalized messages that resonate with their specific needs.
- Order Status Tracking – Segment your customers based on the status of their orders, such as ‘New’ , ‘In Process’ , ‘Shipped’ , and ‘Delivered ’. This facilitates relevant and timely communication related to their purchases.
In addition, the integration of a CRM could enrich this segmentation process. With Leadsales , our CRM for WhatsApp, you can segment your conversations and simplify your marketing and sales strategies with its customizable sales funnels .
How can I measure the success of my WhatsApp Business campaigns?
To know if your WhatsApp campaigns are being successful, consider these key metrics of your campaigns :
- Number of messages delivered – Check if messages are reaching recipients. If there are delivery issues, you may need to review your contact list.
- Open Rate : Measures the percentage of messages opened to assess recipients’ interest in your content.
- Response Rate – Analyzes the percentage of messages that receive responses, indicative of the effectiveness of your messages in starting conversations.
- Number of conversions: Counts the specific actions taken, such as subscriptions or purchases, resulting from the campaign.
Return on Investment (ROI) : Compare campaign costs with the revenue generated to assess its profitability.
