At the time of writing, iOS 17 is only available in beta. Changes may still be implemented upon official release. As a result, it is not yet clear exactly which data will be blocked.
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According to Wojtek Andrzejczak’s beta testing, the following data is deleted in Privacy mode:
Unfortunately, it is not (yet) possible to
A bypass the iOS 17 blocks. You can, however, measure the impact. Google Analytics 4 offers telemarketing data the possibility to break down the analysis of website interactions based on platforms and devices. Compare the ratio of this data with the data in the advertising platforms, such as Google Ads and Meta. In addition, continue to consistently use UTM tags in your marketing strategy . This ensures that you continue to make well-considered decisions.
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2. Keep a close eye on developments
Developments and changes in the field of data and privacy follow each other quickly. Almost monthly new challenges and solutions become school email list available. These changes can have a major impact on your marketing performance. That is why it is important to stay informed of the latest developments.
Follow blogs and forums for this
Follow related pages and people on LinkedIn
Keep an eye on news stories from relevant tech companies
3. Prepare a first-party data strategy and implementation
iOS 17 won’t be the last update to limit data collection. That’s why it’s important to be able to trust the data you collect, process 5 steps to creating an exceptional marketing planand manage. With first-party data collection, you bring your data under your own control. For example, you can store your data centrally in the Google Cloud Platform or get started with server-side tagging . Although a first-party data strategy doesn’t solve all problems, it does make you less dependent on other companies and technologies.