Useful tip
Automated workflows aren’t just beneficial for growth generate B2B leads hacking teams. They’re also beneficial for salespeople, talent recruiters, link builders, and those looking to expand their outreach efforts by reducing the amount of manual work required.
First, you’ll need three growth hacking tools:
- LinkedIn Sales Navigator
- LaGrowthMachine
- A CRM of your choice
Step 1: Segment with LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium version of LinkedIn .
This tool comes with more advanced search and gambling database filtering options that allow users to find relevant companies and contacts.
You can filter contacts by job title, company size, industry, or location. You can even narrow your search criteria by years of experience or the leadership position they hold within their organizations.
One of the best options is to apply an ABM method :
- Go to the Accounts section of the Sales Navigator
- configure your filters
- Get a first consultation with companies
- go to the potential clients section by applying to the company you find.
Once you’ve identified the right contacts, you can start building your lead list.
Step 2: Enrich and engage with LaGrowthMachine
LaGrowthMachine is an automated lead generation tool that allows you to create personalized multi-channel campaigns across LinkedIn, email, and Twitter.
To complete the process, simply export your lead list from Sales Navigator and import it into LaGrowthMachine .
- Next, manage your lead list in LaGrowthMachine.
- You’ll need to set up your sales sequence. We recommend opting for a multi-channel approach, using at least LinkedIn and email if you work in B2B.
- Next, launch your campaign . LaGrowthMachine will automatically enrich your data, so you’ll have at least one email or LinkedIn account, maximize your roi with these outreach tools and you can conduct outreach on one or both of these channels.
- The tool will send messages you’ve previously written following our writing tips.
And that’s it.
You can check your results live directly in our reporting session .
Step 3: Use a CRM to centralize data
The Growth Machine will start generating some leads automatically.
You’ll definitely want to save these interactions somewhere. You can respond to them directly in LaGrowthMachine using our inbox feature.
But you can also configure your preference in LaGrowthMachine and create a connection with your CRM natively (if you’re using Pipedrive or Hubspot) or with Zapier.
With LaGrowthMachine, you can even preset how you want your leads to be tagged in your CRM.
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Conclusion
With the wide variety of growth hacking tools available, it’s essential to stay focused and select a combination that truly suits your needs.