For clarity, let’s take an online store. In accordance with the sales funnel, all users can be divided into conditional segments:
At each turn, you will inevitably encounter losses: out of 500 visitors, on average, only
150 will add the product to the cart, 30 will complete the purchase, and 10 people will
return to your site.
Hence the conclusions:
1. Marketing should be personalized. The content of the letter depends on which stage
(from getting to know the product/service to buying) the subscriber is at. For some,
an announcement is enough to decide to buy a product, while others need to watch
the product on video, read reviews, and talk to a manager.
2. Automation helps increase the conversion of each stage of the sales funnel. We
include newly subscribed users in the welcome chain, send abandoned cart reminders
to users who did not complete their purchase, and launch a series of reactivation
emails for customers who have not visited the site for a long time.
All you need to do is create a template, set up personalization elements and sending
parameters – the letters will be sent automatically, and you will save time and money.
When to Automate Email Marketing
“It’s time!” – feel free to give the command if your project falls under at least one of
the following conditions:
· Feeling of lost profits. When users increasingly forget items in the shopping cart or
spend a long time studying certain products but do not decide to buy, it is time to
understand the reasons for what is happening and adjust the action plan.
· Looking for new ways to develop. If the desired number of orders per day has been
reached or the cache bar has been reached, then it’s time to look for options for
scaling the business and automation of mailings will come in handy.
Be realistic about your need for automation. nurse database If you have few abandoned carts, the cost
of implementing this trigger scenario is likely to be inappropriate. The abandoned
browsing trigger is meaningless when there is no user email address in the database –
you simply won’t have anyone to send the email to.
How to Automate Email Marketing
Here’s a step-by-step guide to how to build phone number data address email marketing automation.
Step 1: Decide on a tool
Segmentation, personalization, analytics, visual editor and other features are offered by special platforms. Depending on the cost, functionality and level of involvement,
choose one of the available options, twd directory for example, a universal mailing service.
If you already use it, find out what automation options it offers. For example, the
DashaMail service has a full-fledged CDP (customer data platform) – a system that
creates a database of all clients and launches a personalized mailing for each of them
based on the data received.