In 1999, there were virtually no online media outlets, let alone industry-specific media affected marketing , so I thought about creating Marketing Directo; it was a niche market that had yet to be explored. There were several specialized marketing titles, well-known and appreciated by the industry, so, as I mentioned before, it wasn’t easy. But I believed I could do something different that was accessible to more people. The Internet offered an opportunity to offer information from a different perspective and for free to readers, potentially reaching an even broader audience.
How do you assess the intense competition you experience in your sector? What do you think about bad practices, such as click baiting, that media outlets use to gain views?
Competition affected marketing is good to a certain extent
because it motivates you and helps you avoid overleveraging. We don’t mind competition as long as they play fair. I think clickbaiting isn’t common in our industry , but kenya phone number library other bad practices do, such as bypassing embargoes to boast of being the first, or manipulating data to win advertisers. Fortunately, we’ve never had the need to fall into those practices. If others have done it, that’s their problem; in the end, the truth is obvious.
What procedures and tools do you use to be more efficient in managing social media and communicating with your readers?
We use several tools, both for managing the company is engaged and monitoring our social media . We have partners who help us in this regard, and we are very grateful for them. Here, we’re always trying to learn and use tools that help us better connect with our followers. Furthermore, a large part of the editorial and sales teams are involved in managing the different social media platforms , and this helps us maintain a more fluid and personal communication with our readers.
Well, apparently it hasn’t been that bad
Some companies have suffered more than others because they weren’t prepared for the change. But the initial concern has been more than what happened later. In fact, the latest be numbers advertising investment data from Zenith indicates that the largest investment in non-conventional media will continue to correspond to Personalized Mailing, despite the decline it experienced last year following the implementation of the GDPR .
What recommendations would you give to a recent graduate who wants to pursue a career in the communications sector?