Maintaining contact with your customers is one of the most important conditions for the effective development of any business. If previously communication was maintained using SMS and email newsletters, today a new player has entered the arena – messengers, in particular WhatsApp.
Communicating via messenger is much more telegram blast effective than sending SMS or emails. SMS messages are unlikely to be answered, and emails may not be noticed at all.
Despite the obvious advantages, some people encounter negativity when sending messages on WhatsApp. There are several ways to avoid it. I will tell you about each in more detail.
1. Don’t be intrusive
Take a break between messages, even if you are sending them to your most loyal customers. The optimal number of messages is from 1 to 4 per month.
Exceptions include reminders, such as doctor’s appointments. These messages can be sent for each appointment, even if there are more than 5 per month.
2. Segment your target audience
Segmenting your target audience will help How to Avoid make your messages more appealing to specific customers. For example, if you sell pet products, you can segment your customers by the type of pet they have: cats, dogs, birds, and so on.
3. Offer an unsubscribe option
In a WhatsApp message, you can do this with the line: “if you don’t want to receive any more messages, write stop.”
The main thing is to really delete the person’s number from the database, because if the person refused, but the message still came how to build traffic generating links to him, then this will cause more negativity.
4. Reply to messages
WhatsApp is a place to communicate with customers, not just a way to tell them about a promotion and forget about the conversation. After each mailing, set aside time to respond to customers. The faster you respond, the higher your customer loyalty will be.
5. Analyze your mailings
Any mailings, including WhatsApp, need to be analyzed after they are completed. This way you can understand how interesting your offers are to cn leads recipients and whether they should be changed.
You can track performance manually by collecting the following information:
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How many messages have been sent?
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How many recipients read the message
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How many recipients responded?
Collecting information manually can take a lot of time, especially if the mailing is sent to hundreds of numbers, but you can use the wsender.ru service and turn on automatic analytics. The system will collect all the data itself and provide it to you 24 hours after the mailing is completed.
